Apply on Employer Site

Talkiatry · 2 days ago

Growth Marketing Manager, Paid Social

United States

Full-time

Remote

Entry, Mid Level

$105K/yr - $125K/yr

2+ years exp

Talkiatry is a national mental health practice focused on providing accessible and responsible care. They are seeking a Growth Marketing Manager, Paid Social, to drive new patient acquisition through performance-based campaigns across platforms like Meta, TikTok, and Reddit, while collaborating with various teams to optimize and analyze campaign performance.

Health CareMedicalMental HealthmHealthWellness

Responsibilities

Plan, launch, and optimize direct response paid social campaigns across channels like Meta, TikTok, and Reddit with a focus on performance and continuous improvement

Analyze campaign and creative performance to identify trends, insights, and optimization opportunities, and apply learnings to future tests

Execute and support a structured creative testing framework, partnering with the broader team to iterate on messaging, formats, and audiences

Collaborate with the Growth Marketing team to help inform paid social strategy, including recommendations around optimization, scaling, and channel mix based on results

Monitor and manage budgets across channels, reallocating spend based on performance to maximize ROI

Work closely with Creative to develop, test, and refine data-informed ad concepts that resonate with our target audience

Support and help grow our creator partnership and whitelisting efforts, including direct creator partnerships and working with platforms like Billo, Insense or Vidovo

Partner with internal creative teams and external agencies to increase creative velocity and ensure performance learnings are reflected in new assets

Qualification

Meta campaign managementPerformance marketingData analysisCreative testingB2C marketing experienceOrganizationStakeholder managementCreator partnershipsHealthtech marketingA/B testingExcel proficiencyGoogle Sheets proficiencyCollaboration

Required

Bachelor's degree or equivalent experience

2-4 years of B2C growth/performance marketing experience, including 2+ years managing and scaling Meta or TikTok with minimum mid-six-figure monthly budgets

Strong analytical skills with a proven ability to translate data into actionable strategies and measurable results, including proficiency with Excel/Google Sheets

Demonstrated success in managing a creative testing roadmap and collaborating with cross-functional teams

Proven experience with A/B and incrementality testing within paid social channels

Highly organized with the ability to effectively prioritize and manage multiple stakeholders and agencies

Comfortable operating in a fast-paced, collaborative, high-growth environment with shifting priorities

Experience prospecting and partnering with creators for whitelisted/sponsored content