Wuensche, USA · 1 day ago
Social Media Growth Expert
Chicago, IL
Full-time
Hybrid
Mid Level
$58K/yr - $67K/yrWuensche USA is the U.S. office of The Wuensche Group, a leading supplier to retailers globally. They are seeking a Social Media Growth Expert to drive their e-commerce business through innovative social media strategies, focusing on TikTok and Instagram to enhance brand engagement and conversion.
International Trade & Development
Hiring Manager
Carol Barlow
Responsibilities
Own TikTok as the primary growth and discovery channel, Instagram reels as a complementary growth and conversion channel
Build a scalable short-form content system that drives reach and retention, brand trust and authority, Engagement and conversion that leads to repeated demand
Develop content strategies that intentionally support Tik Tok and Instagram performance, discovery and conversion
Understand how organic content fuels social commerce without feeling transactional
Create scroll-stopping hooks
Develop educational and science-backed (credibility, trust), Lifestyle and UGC (human, native, relatable) content as well as Creator-style and shop-enabled formats
Ideate, script and guide Tik Tok shop optimized content (creator-native, product driven) and Instagram shop friendly reels (aspirational and informative)
Work with internal teams and partners to execute
Adapt content per platform and per surface (TikTok ≠ IG ≠ FB ≠ YouTube)
Manage and optimize Facebook
Evaluate and test emerging platforms when relevant
Ensure content is adapted intentionally — not blindly reposted
Track and optimize performance across reach, retention, saves, shares, click-through, product views, and conversion
Understand how content impacts, Tik Tok Shop sales, Instagram shop traffic, assisted conversions and secondary channel amplification
Use insights to test, iterate, and scale what works
Engage with the audience to build trust and feedback loops
Make a science-backed wellness brand feel modern, human, and credible
Balance education and selling — knowing when to inform, inspire, or convert
Maintain a consistent brand voice across all platforms
Qualification
Required
High-energy, positive, and creative mindset
Hands-on experience growing TikTok and/or Instagram accounts
Strong understanding of TikTok & Instagram mechanics (including Shop features)
Solid grasp of core marketing fundamentals
Ability to create or shape content that performs and fits the brand
Strong balance of creativity and performance
Data-driven and naturally curious
Comfortable in a fast-moving, small-team environment
Proactive, self-directed, and accountable
Strong desire to learn and grow
Preferred
Experience in wellness, supplements, beauty, or other regulated categories
Experience working in startups or early-stage brands
Experience with social commerce or performance-driven content
Background in content testing or experimentation frameworks
Benefits
401K plan (after 6 months of employment) with up to 4% company match
Medical insurance
Dental and vision insurance available at our discounted group rate
15 vacation days
10 paid national holidays, 1 floating holiday, 2 personal days
Paid parental leave
Commuter benefit program
$30 monthly cell phone reimbursement
Summer hours
Company
Wuensche, USA
Wuensche USA is situated in Chicago and proudly operates as a 100% subsidiary of the WÜNSCHE Group, which is headquartered in the trading hub of Hamburg, Germany.
Founded in 2010
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase