PNC · 5 days ago
Head of Engagement and Retention Growth Marketing
NC - Charlotte
Full-time
Onsite
Director/Executive
$144K/yr - $227K/yr
8+ years expPNC is a leading bank committed to modernizing its marketing capabilities and enhancing customer experience. They are seeking a Head of Engagement and Retention Growth Marketing to lead a team focused on driving deposit growth and retention through innovative marketing strategies and data-driven decision-making.
BankingFinanceFinancial Services
No H1B
Responsibilities
Optimize the consumer deposit engagement and experience strategy across all touchpoints including website, email, digital, care center and mail
Create and manage the PNC TotalRewards consumer strategy incorporating on-site and off-site optimizations leveraging technology to enhance consumer experiences/marketing programs
Act as the loyalty and CRM subject matter expert
Launch and drive a continuous test & learn agenda across channel strategy, offers, audience selection, and creative strategy – laddering up to the long-term vision for the program
Track and measure marketing program results and identify existing optimizations and new areas for improvement
Establish the overall direction in connection with the vision. Leads the delivery of strategy to grow and retain customers in support of the product life cycle, business goals and objectives
Leads team in creation of integrated marketing strategies and aligns KPIs and measurement plans to drive business results
Serves as SME and thought leader to deliver recommendations and uses influence to build consensus and drive prioritization with senior and executive partners
Ensures team proactively adapts to and optimizes for a changing business environment
Leads team to create strategies that deliver outcomes across multiple customer segments and/or business lines that align to the established vision. Directs and leads multi-functional teams and removes barriers, while establishing a relationship as a trusted advisor to business leaders to deliver desired outcomes
Manages teams' delivery of business, risk, financial, and process commitments
Establishes the budget and has the capability to apply, policies and practices for planning and administering a budget
Develops and ensures accountability framework is maintained and prioritizes high performing strategic relationships with both internal and external business partners to achieve results
Responsible for performance management, continuous coaching, and development of employees to ensure that they can achieve business results and adapt to evolving business strategies and financial industry changes
Qualification
Required
University / college degree
8+ years of industry-relevant experience
5 years of prior management experience
Proven leadership experience with a moderate to large scope of responsibility
Ability to develop and implement enterprise-wide data-driven contact strategies
Experience in driving conversion and improving overall marketing effectiveness
Strong written and oral communication skills
Experience leading strategy in a large, matrixed organization
Ability to analyze campaign performance and provide insights
Ability to manage customer journeys and optimize multi-channel campaigns
Ability to prioritize growth levers and test and learn investments based on analytical rigor
Ability to create integrated multi-channel marketing strategies
Ability to track and measure marketing program results
Ability to establish and manage budgets
Ability to develop and ensure accountability frameworks
Ability to manage performance and development of employees
Preferred
Advertising
Competitive Advantages
Content Marketing
Customer Solutions
Digital Marketing
Marketing Programs
Marketing Strategies
Negotiation
Results-Oriented
Business Acumen
Business Data Analysis
Collaborating
Continuous Transformation
Decision Making and Critical Thinking
Effectiveness Measurement
Influencing
Innovation
Marketing Strategy and Positioning
Problem Solving
Benefits
Medical/prescription drug coverage (with a Health Savings Account feature)
Dental and vision options
Employee and spouse/child life insurance
Short and long-term disability protection
401(k) with PNC match
Pension and stock purchase plans
Dependent care reimbursement account
Back-up child/elder care
Adoption, surrogacy, and doula reimbursement
Educational assistance, including select programs fully paid
A robust wellness program with financial incentives
Maternity and/or parental leave
Up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
Between 15 to 25 vacation days each year, depending on career level and years of service
Company
PNC
PNC is a financial service company providing bank deposits products and services to its community.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1975-11-17IPO
Leadership Team
Keith Hayes
SVP, PNC Aviation Finance
M
Michael Gaber
Senior Vice President - Originations
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