Marketing Automation Manager jobs in United States
cer-icon
Apply on Employer Site
company-logo

WSFS Bank · 1 week ago

Marketing Automation Manager

positionPhiladelphia, PA
timeFull-time
remoteOnsite
seniorityMid Level
money$76K/yr - $124K/yr
date3+ years exp

WSFS Bank is a locally headquartered bank and wealth management company dedicated to empowering its Associates and supporting the community. The Marketing Automation Manager is responsible for transforming marketing strategies into effective campaigns that drive customer engagement and revenue growth through automation and personalized communication.

BankingFinanceFinancial Services

Responsibilities

Plan and executive automated marketing workflows across channels including direct mail, email, SMS and digital
Manage and optimize campaigns in execution platform
Monitor performance metrics and optimize based on results
Collaborate with content, CRM and digital teams to align strategies
Maintain data quality, lead scoring and contact lifecycle stages
Ensure compliance with privacy and consent regulations

Qualification

Marketing execution toolCampaign buildingLead nurturingA/B testingCustomer journeysDigital marketing best practicesCommunicationProject managementCollaboration skills

Required

Bachelor's degree in Marketing, Business or related field
Proficient in campaign building, segmentation, lead nurturing, A/B testing and reporting
Ability to analyze and interpret results to leadership
Understanding of customer journeys, lifecycle marketing, and digital marketing best practices
Strong communication, project management and collaboration skills

Preferred

3-5 years' experience with marketing execution tool; Red Point Interactive preferred

Benefits

Medical, dental, and vision coverage
A 401(k) plan
Life, accident, and disability insurance
Flexible spending accounts (FSAs) and health savings accounts (HSAs)
Wellness programs
Paid parental leave
Military leave
Vacation and other paid time off
Sick leave in accordance with applicable state laws
Paid holidays

Company

WSFS Bank

twittertwittertwitter
company-logo
WSFS Bank is the seventh oldest, continuously-operating bank in the United States.
dateFounded in 1832
location
Wilmington, Delaware, USA
people-size1001-5000 employees
web-link
http://www.wsfsbank.com/

Funding

Current Stage
Public Company
Total Funding
$200M
2025-12-09Post Ipo Debt· $200M
1986-12-05IPO

Leadership Team

A
Alyson Beasley Bradley
SVP/Chief Auditor
linkedin
leader-logo
Brooke Moyer
SVP & Director of Loan Syndications
linkedin

Recent News

Business Wire
WSFS Management to Hold Meetings with Investors at Piper Sandler’s East Coast Financial Services Conference
2025-11-10
Business Wire
WSFS CARES Foundation Provides $100,000 to Combat Rising Food Insecurity
2025-11-05
Business Wire
The Bancorp Appoints Dominic Canuso as Chief Financial Officer
2025-11-03
Company data provided by crunchbase