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The Vitamin Shoppe · 2 days ago

Director of Growth (Digital Performance Media)

Secaucus, NJ

Full-time

Hybrid

Director/Executive

8+ years exp

The Vitamin Shoppe is seeking a data-driven and entrepreneurial Director of Growth (Digital Performance Media) to oversee the strategy, execution, and optimization of all paid acquisition channels. This role involves managing significant advertising budgets to drive customer acquisition while leading a high-performing team and optimizing the conversion funnel.

Dietary SupplementsOnline PortalsRetail

Responsibilities

Develop and lead the comprehensive performance marketing strategy across all paid digital channels to dramatically scale customer acquisition spending

Build, mentor, and lead a high-performing performance media team and manage external agency partners

Own and manage the multimillion-dollar media budget, ensuring efficient allocation of resources and disciplined financial planning to meet ambitious LTV and ROAS targets

Stay abreast of industry trends, platform changes (e.g., changes in privacy laws, platform algorithms), and emerging technologies to drive innovation and maintain a competitive edge

Oversee the strategy, planning, execution, and continuous optimization of all paid media channels, including: Paid Social (Meta/Facebook/Instagram/TikTok), Paid Search (Google Ads, Shopping, YouTube), Programmatic Display and Video, And more: Media Partnerships, paid Influencer strategies

Develop a rigorous, continuous testing framework for ad copy, creative assets, audience targeting, and offer architecture to maximize conversion rates and campaign performance

Collaborate closely with the Creative and Brand teams to ensure all ad creatives and messaging are aligned with brand guidelines while being optimized for performance and conversion

Define, manage, and optimize the end-to-end performance marketing funnel, focusing on key DTC metrics: CAC, ROAS, LTV, Conversion Rate (CVR), and Average Order Value (AOV)

Own the technical infrastructure for tracking, including pixel/tag management, feed management, and ensuring accurate data flow for robust campaign measurement and optimization

Lead the strategy for Attribution and Media Mix Modeling (MMM), providing a clear, data-backed view of true channel performance and incrementality

Partner with the Web/e-commerce team to drive Conversion Rate Optimization (CRO) initiatives across landing pages, product pages, and checkout flows to improve the efficiency of media spend

Establish clear KPIs and reporting frameworks across all performance channels, providing real-time visibility into results

Provide regular, actionable performance reports and strategic insights to executive leadership on business impact, ROI, and future opportunities for scale

Contribute to financial forecasting (P&L) and strategic planning to ensure marketing investments are directly tied to business growth and profitability goals

Qualification

Digital performance marketingPaid media managementAnalytical skillsLeadership experienceGoogle AdsMeta Ads ManagerAttribution modelsClient-side experienceAgency experienceCommunication skills

Required

8+ years of digital performance marketing or growth experience, with a proven track record of scaling and managing significant digital advertising spend ($10MM+ annual budget minimum)

5+ years in a leadership role managing both internal teams and external agencies

Advanced proficiency in key digital platforms (Google Ads, Meta Ads Manager, DSPs, etc.)

Exceptional analytical skills, with a mastery of core performance media metrics (CAC, ROAS, LTV, AOV, CVR) and experience with attribution models

Strong verbal and written communication skills with the ability to translate complex data into clear, strategic business recommendations for executive leadership

Client side and agency 'hands on keys' side experience is a MUST