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Bacardi · 4 days ago

Senior Manager, Creative Excellence - Grey Goose

New York, NY

Full-time

Onsite

Senior Level

7+ years exp

Bacardi is a global leader in the spirits industry, and they are seeking a Senior Manager for Creative Excellence for their brand Grey Goose. This role involves delivering creative communications excellence globally, managing stakeholder relationships, and ensuring brand consistency while driving impactful marketing strategies.

ManufacturingWine And Spirits

Culture & Values

H1B Sponsor Likely

Responsibilities

Assist in developing the communications strategy, plans, and marketing material across the total Grey Goose portfolio ensuring brand consistency & creative impact and effectiveness

Assist in the development of the connections strategy across the Grey Goose portfolio with the integrated agency teams

Lead development of Social & Digital Strategy (channel focus of Meta, TikTok, Pinterest, Spotify, YouTube, Website) aligning channel strategy to brand strategy, delivering quarterly social toolkits and managing social governance

Lead the Development of Brand Social Aesthetic, Content Calendars, & community management agency team

Lead in local market adaptation consultancy needs across cultural moments (such as US Open), paid media deployment, and local PR & Influencer

Assist in development and production on all brand advertising and campaigns including pre and post campaign research

Assist in the coordination of production shoots

Lead development & deployment of internal comms materials – quarterly newsletters, sizzle videos – for key commercial meetings and stakeholder meetings

Work closely with the Global Brand VP, Comms VP, Brand Director, and global Marketing Team to create the global communication objectives/strategy and programming

Establish strong partnership and relationship with regional and local marketing team to assist and deliver new campaign platforms such as aligning briefing input needs, content asset gaps, etc

Build a strong collaboration with cross function teams from SIA, Legal, PR& Influence, Media, Advocacy and Customer Marketing and act as brand steward of excellence in execution

Co-Lead agency relationship with AOR, and be lead liaison for all things social and digital

Liaise with wider team to ensure content is created as per brand guidelines, digital playbook and cultural calendar

Management of assets library and maintaining up-to-date asset records, including our Global Brand Guidelines Hub on Content Hub

Management of rights and usage renewals across campaigns

Assist on all content publishing for all owned channels including Bacardi.com, pre-flight testing through Creative X, content upload through Bacardi DMP Portal, and social account access through SPIKA

Liaise with Omnicom Production/EG+ on assets management

Coordinating with CSR, IP, Legal, Corporate Comms, Archive, etc on reviews and approvals

Ensure compliance across all content with Responsible Marketing rules and regulations for all key markets

Co-Managing the budget – keeping the finance tracker up to date, raising purchase orders, fulfilling audit requests, and partnering with Finance on monthly and quarterly budget reconciliations

Assist in the establishment of brand and campaign KPI’s in collaboration with SIA team, delivering measurement framework for new campaign

Lead objective setting & measurement for social & digital reporting quarterly (e.g. Google Analytics, Talkwalker, BrandWatch)

Assist in the delivery of quarterly and annual measurement reports

Qualification

Global brand communicationsCreative strategy developmentDigital content creationStakeholder managementLuxury brand experienceProject managementMS Office proficiencyContent Hub experienceLeadership capabilitiesAgile thinking

Required

7+ years agency and/or brand management experience (agency of record experience mandatory)

Experience leading global brand communications strategy and positioning with multiple agencies

Proven track record of delivering strong creative, digital and culturally relevant content especially in digital formats

Experience in leading culturally relevant, premium, & luxury lifestyle brands and in touch with emerging consumer trends and media landscape

Sharp knowledge on competitor activity and best-in-class work in and out of the category, sharing with the team on a timely basis

Able to act and think in an agile, flexible way, detail-oriented and passionate about the execution

Extremely organized, able to manage complex projects on time and deliver in full

Strong leadership capabilities with ability to manage stakeholders and collaborate cross-functionally in a highly matrixed organization and across multiple agency teams

Experience in MS Office, Content Hub (DMP Portals) and especially strong in creating and delivering impactful information design presentations (e.g. PPT)

Comfortable traveling 30%

Benefits

Competitive Pay Package

Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

Retirement/Pension Plan

Medical, Critical Illness, and Life Insurance

Calm Meditation App subscription (free)

Employee Assistance Programs

Best-in-class, family-friendly, and inclusive leave policies

Company

Bacardi

Glassdoor4.2

Bacardi is a privately held spirits company in the world, producing and marketing internationally recognized spirits and wines.

Founded in 1862

Hamilton, Hamilton, BMU

5001-10000 employees

https://www.bacardilimited.com/

H1B Sponsorship

Bacardi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2024 (1)

2021 (2)

2020 (1)