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CookUnity · 3 hours ago

Head of AI Creative Growth

United States

Full-time

Remote

Director/Executive

7+ years exp

CookUnity is a platform that connects people with great food from professional chefs. The Head of AI Creative Growth will lead the integration of AI into creative marketing strategies, enhancing storytelling and creative production while collaborating with various teams to drive performance and experimentation.

Consumer ApplicationsFood and BeverageFood DeliveryOrganic FoodSubscription Service

Responsibilities

Partner with the Growth Marketing team to shape and execute creative strategies across performance channels—Meta, TV, direct mail, YouTube, email, and landing pages—ensuring every concept resonates with real customers

Develop frameworks for high-performing creative territories and connect data, testing insights, and customer behavior to new creative opportunities

Design the end-to-end AI-assisted creative system, including workflows, prompt libraries, guardrails, asset databases, and tool stacks

Integrate AI across formats—research, image, video, motion, and sound—while maintaining quality, consistency, and brand alignment

Use AI to accelerate creation without replacing craft, from rapid prototyping to advanced experimentation

Oversee a pipeline capable of producing a high volume of weekly assets across UGC, motion, product, chef storytelling, and paid media formats

Blend human creativity with AI-enabled workflows to increase speed, reduce bottlenecks, and uphold quality

Build repeatable systems that transform big ideas into scalable, test-ready assets

Work with Brand, Growth, CRM, Studio Production, Product, and Engineering to deploy AI-powered creative across campaigns, onboarding flows, lifecycle marketing, and personalization efforts

Partner with Production and Studio teams to balance AI workflows with traditional craft, and collaborate with technical teams to translate creative needs into tools and automated solutions

Collaborate with Growth Marketing to design structured testing frameworks, concept logs, and learning agendas

Develop AI-powered methodologies for testing creative variations at scale and translate performance data into actionable creative insights

Maintain a high bar for taste, clarity, and craft across all assets, whether AI-assisted or human-made

Ensure CookUnity's creative expression remains chef-driven, high-quality, and emotionally resonant

Mentor and develop designers, editors, AI specialists, and video producers

Foster a culture of curiosity, experimentation, high standards, and operational clarity

Qualification

Creative strategyGenerative AI toolsPerformance marketingContent operationsCross-functional collaborationEntrepreneurial mindsetCuriosity for AIExceptional communicationOrganizational skills

Required

7+ years of experience in creative strategy or marketing leadership roles with a track record of innovation

2+ years of hands-on experience with generative AI and creative technology tools (e.g., Midjourney, Runway, Google Veo 3, Kling AI, ElevenLabs, Adobe Firefly, Stable Diffusion, HeyGen, N8N)

Strong understanding of performance marketing, brand storytelling, and content operations

Exceptional communication, presentation, and organizational skills

Ability to translate complex technology into scalable creative systems

Entrepreneurial mindset with comfort in fast-paced, evolving environments

Deep curiosity for AI, creativity, and human-machine collaboration