Coast · 1 week ago
Senior Product Marketing Manager
New York, NY
Full-time
Onsite
Senior Level
$150K/yr - $180K/yr
6+ years expCoast is re-imagining the trillion-dollar U.S. B2B card payments infrastructure, focusing on commercial fleets and vehicles. The Senior Product Marketing Manager will lead product marketing for Coast’s new products, including a spend management solution, and will be responsible for driving adoption, expansion, and retention across the customer lifecycle.
Credit CardsFinancial ServicesFinTechFleet ManagementPayments
Responsibilities
Develop positioning and messaging that clearly articulates why Coast wins, and ship it across all Coast channels, including the website, product communication, sales materials, integrated marketing campaigns and customer lifecycle communications
Lead cross-functional product launches end-to-end, partnering closely with Product and Sales to shape the roadmap, build the narrative, and drive internal readiness for our overall GTM approach
Build the cross-sell and lifecycle journeys for your products (onboarding, activation, engagement, expansion), using customer insights, product metrics, and performance data to increase adoption and revenue
Enable Sales and Customer Success with high-performing pitch frameworks, talk tracks, objection handling, battlecards, and proof points that improve conversion and work with Revenue Operations teams to deploy these at the right time in the sales cycle
Create content that educates buyers and drives pipeline, including decks, one-pagers, customer stories, product walkthroughs, and webinars
Drive meaningful adoption of the Coast corporate card
Increase attach rate to our corporate card and other new products by coordinating up-sell and cross-sell campaigns through lifecycle marketing, sales enablement, and more
Revamp the upsell motion: define the ideal path, create lifecycle + in-product triggers, and build campaigns that consistently generate qualified expansion opportunities
Ship high-quality product launches for our new products across key channels (email, website, sales enablement, in-product, lifecycle)
Refine positioning, messaging, and talk tracks across the funnel so customers hear one clear story. Do this in partnership with Sales leadership by analyzing discovery, objection handling, and proof points tied to the deals we want to win
Translate this into new sales deck, pitch narrative, competitive intelligence, and enablement materials that are quickly adopted and contribute to measurable improvements (in booked demos and win rate)
Improve activation rate and ramp time by identifying drop-off points and partnering with Product/Sales/Customer Success to address them
Build a strong understanding of our core personas and buying committees (finance + executives)
Create a durable system to surface success stories, testimonials, and claims related to all new products
Become the internal “go-to” expert for spend management and buyer insights, influencing product roadmap and go-to-market decisions with real data
Qualification
Required
6-8+ years of experience, including at least 3 in Product Marketing
B2B SaaS, fintech, or payments experience is strongly preferred
Experience launching new products or entering new categories
Proven ability to build messaging that performs
Strong lifecycle marketing instincts
Strong cross-functional leadership and project management
Exceptional storytelling and analytical rigor
Benefits
Medical, dental and vision insurance
Unlimited paid time off (vacation, personal well being, paid holidays)
Paid parental leave
$400 accessories allowance (a keyboard, mouse, headphones, etc.)
Free lunch every Friday
Company
Coast
Coast is a financial services platform that provides fleet fuel cards and expense management solutions for various industries.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$165.5MKey Investors
ICONIQ GrowthBetter Tomorrow Ventures
2024-07-18Series B· $40M
2024-03-21Series A· $25M
2024-03-21Debt Financing· $67M
Leadership Team
Daniel Simon
Founder and CEO
Recent News
2026-01-20
2025-11-04
2025-10-02
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