HALO Branded Solutions · 6 days ago
Senior Marketing Specialist
United States
Full-time
Remote
Mid, Senior Level
$65K/yr - $85K/yr
5+ years expHALO Branded Solutions is seeking a Senior Marketing Specialist to lead their marketing initiatives across various platforms. This role focuses on creating compelling content and executing campaigns that align with business goals and enhance sales performance.
AdvertisingBrand MarketingBusiness DevelopmentGift CardLogistics
Responsibilities
Create marketing content for catalogs, flyers, seasonal campaigns, direct mail kits, and sales-facing assets, owning work from concept through final delivery
Develop campaign concepts, themes, and messaging approaches aligned with marketing priorities, ensuring materials are structured, clear, and easy to activate
Select and curate products for marketing initiatives based on audience, pricing, trends, and campaign goals. Build cohesive product stories that enhance campaign impact
Apply strong design sensibility to layout, hierarchy, and visual flow using existing templates and tools, ensuring materials reflect brand standards and current trends
Write and refine headlines, product descriptions, and campaign narratives that clearly communicate HALO’s value
Manage timelines and deliverables to ensure projects launch on time and meet quality standards. Maintain organized workflows and files to support efficient execution
Qualification
Required
5+ years of experience in marketing, content creation, or campaign execution
Proven experience creating catalogs, flyers, campaigns, or sales enablement materials
Strong writing and editing skills with an eye for clarity, consistency, and structure
High level of comfort working in tools including InDesign, Canva, Photoshop, PowerPoint, or similar
Strong fluency with AI-powered creative tools and workflows, with the ability to integrate them effectively into day-to-day content development and creative execution
Strong understanding of product marketing, merchandising, and campaign storytelling
Solid creative judgment and awareness of marketing, design, and product trends
Highly organized, self-directed, and comfortable owning work independently
Preferred
Experience across product marketing, B2B services, branded merchandise, and apparel is a plus, especially in brand-centric, creative environments
Company
HALO Branded Solutions
HALO is the global leader in branded merchandise, uniform programs, and recognition and incentive solutions.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Audax Private Equity
2018-05-17Acquired
2016-01-01Private Equity
Leadership Team
Christy Dressell
Account Executive
Recent News
Company data provided by crunchbase