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Denison University · 7 hours ago

Associate Vice President for Strategic Admission & Enrollment Marketing

Granville, OH

Full-time

Onsite

Director/Executive

Denison University is seeking an Associate Vice President for Strategic Admission & Enrollment Marketing to lead the Division of Enrollment Management in alignment with the University’s Strategic Plan. The role involves optimizing student body composition and net tuition revenue through data-informed strategies, overseeing admission and enrollment marketing functions, and collaborating with academic leaders and administrative partners.

Higher Education

Work & Life Balance

Responsibilities

Oversee all day-to-day operations of the Admission and Enrollment Marketing functions and ensure strong coordination across all divisional units

Serve as a senior thought partner to the VPEM and other senior enrollment leaders

Translate high-level enrollment strategy into actionable plans, metrics, and operational enhancements

Participate in institutional planning, policy, and operational systems development related to enrollment, revenue, retention, and visibility

Establish goals for key units, motivate and manage staff, and foster a culture of mentorship, collaboration, critical thinking, a bias to action, accountability, and empowerment

Act with full delegated authority on behalf of the VPEM in their absence

Provide data-driven guidance for all aspects of student recruitment programs and strategic enrollment initiatives

Analyze and interpret internal and external data to inform strategies for search, recruitment, yield, retention, and tuition revenue

Offer contemporary, data-informed strategies for merit- and need-based financial aid to forecast enrollment and net tuition revenue in coordination with the VPEM

Oversee enrollment dashboards, key performance indicators, and predictive models and write executive summaries used by university leadership

Manage and cultivate partnership with existing and potential external vendors

Enhance and lead a sophisticated enrollment marketing unit informed by evolving consumer behavior and expectations

Develop communication strategies tailored to multiple market segments, including prospective students and influencers and execute all communications on behalf of the division

Demonstrate deep understanding of student and family needs to inform communication plans that drive engagement, affinity, and enrollment

Partner with University Communications and Marketing to elevate institutional visibility and reputation

Strengthen top-of-funnel engagement strategies and support the admission team in communicating Denison’s distinct value proposition

Foster positive and collaborative relationships across offices and departments to support divisional and institutional goals

Partner with academic leaders and administrative offices to support strategic enrollment-related decision-making

Facilitate cross-campus initiatives, serving as a strategic partner and skilled problem solver in addressing institutional challenges

Travel on behalf of the University to recruit students and enhance institutional visibility in strategic markets

Participate in recruitment events, conduct interviews, and evaluate applications

Advise prospective students, families, counselors, and community partners on admission

Maintain strong relationships with counselors and community-based organizations to strengthen the Denison’s reputation

Represents the Division and the University in a professional manner. Perform other duties as assigned

Qualification

Data analysisEnrollment strategyMarketing communicationsCross-campus collaborationStrategic planningLeadership skillsMentorshipProblem solvingRelationship building

Required