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Socure · 5 days ago

Senior Product Marketing Manager - Fintechs & Marketplace

United States

Full-time

Remote

Senior Level

$160K/yr - $190K/yr

5+ years exp

Socure is building the identity trust infrastructure for the digital economy, focusing on verifying identities and preventing fraud. The Product Marketing Manager for Fintech and Marketplace segments will develop product marketing strategies, collaborate with various teams, and lead market research to enhance Socure's solutions in these markets.

Artificial Intelligence (AI)Cyber SecurityFraud DetectionIdentity ManagementInformation ServicesInformation TechnologyMachine LearningPredictive Analytics

Responsibilities

Develop product positioning, messaging, and value propositions that differentiate Socure’s solutions for fintech and marketplace customers

Lead the charge on high-impact launches. You aren’t just hitting "send" on an email; you are orchestrating cross-functional teams to ensure our innovations land with a splash and drive immediate pipeline.Serve as the "Voice of the Market." You’ll dive deep into the competitive landscape of digital identity and compliance, ensuring our roadmap stays two steps ahead of industry shifts

Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels

Turn our sales team into experts. You’ll create the "battle cards," pitch decks, and training that help our account executives win in the complex ecosystem

Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization

Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting the impact of Socure’s solutions in fintech and marketplace environments

Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives

Develop thought-leadership content (blogs, whitepapers, case studies) that establishes Socure as the definitive expert in marketplaces and fintechs

Qualification

Product marketingGo-to-market strategiesFintechMarketplacesAnalytical mindsetProject managementCollaboration skillsCuriosityCommunication skillsAdaptability

Required

Bachelor's degree in Marketing, Business, Communications, or a related field

5+ years of experience in product marketing, marketing, or a related field, with a strong preference for experience marketing to fintech and/or marketplace customers

Strong written and verbal communication skills

Analytical mindset with the ability to interpret data and market trends

Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities

Deep understanding of product marketing, go-to-market strategies, and sales enablement

Collaboration and relationship-building skills across cross-functional teams

Adaptability, curiosity, and a willingness to learn in a fast-paced environment

Experience marketing to FinTechs and/or Marketplace customers is a must