The California State University · 1 week ago
Director of Integrated Marketing
San Jose, CA
Full-time
Onsite
Director/Executive
$11,667/mo - $12,084/mo
8+ years expThe California State University is seeking a strategic leader for its University Marketing and Communication Division. The Director will oversee integrated marketing campaigns, manage web and content strategy, and utilize analytics to enhance user experience and advance institutional priorities.
EducationHigher EducationUniversities
No H1B
Responsibilities
Develop and oversee multi-channel marketing campaigns that align with organizational goals and brand strategy
Collaborate closely with UMC marketing team colleagues to align campaigns across priority areas: enrollment marketing, Schools/Colleges, and brand marketing
Lead strategic planning for campaigns, including audience targeting, creative direction, and performance tracking
Serve as a thought partner to internal stakeholders and external vendors to ensure cohesive content strategy, design, and execution
Champion marketing communications that elevate the department’s visibility, impact, and alignment with university priorities
Lead strategic projects and work closely with procurement on large-scale RFPs and vendor partnerships
Supervise a multidisciplinary team of five web professionals specializing in UX design, front-end development, accessibility, content strategy, and governance
Translate technical concepts into clear, audience-appropriate language for campus partners and leadership. Ensure all SJSU websites are user-centered, meet accessibility requirements, are optimized for SEO/GEO performance, and aligned with marketing goals
Drive continuous improvement of the university’s web experience by integrating analytics, user feedback, and emerging best practices
Set annual web priorities, project plans, and performance goals; manage timelines, budgets, and resources across concurrent initiatives
Foster a culture of innovation, accountability, and professional growth through coaching, mentorship, and collaborative problem-solving
Lead strategic content development efforts, ensuring messaging aligns with brand pillars and audience needs
Qualification
Required
Bachelor's Degree in Communications, Marketing or Business Marketing
A minimum of 8 years of progressive leadership experience in Marketing, Communications or Integrated Marketing Campaigns
Experience in higher education marketing
Experience with website management or website content strategy
Minimum of 4 years of staff management experience
Minimum of 5 years of experience overseeing web content strategy and/or working on websites
In depth knowledge of different digital marketing channels
Strong knowledge and experience with online marketing tools and best practices
Hands-on experience with SEO, Google Analytics and CRM software
Basic knowledge of web design procedures
Sense of ownership and pride in work performance and its impact on university's success
Critical and strategic thinker with problem-solving skills
Ability to manage multiple projects and meet deadlines consistently
Strong organizational skills, attention to detail and flexibility to multi-task across projects with varying deadlines
Strong interpersonal and communication skills, strong presentation or public speaking skills
Demonstrable experience in designing and implementing successful comprehensive marketing campaigns to targeted audiences
Strong understanding of higher education marketing and industry best practices
Solid knowledge of online marketing tools and best practices
Experience with SEO/SEM/GEO, Google Analytics and CRM software (such as Slate)
Familiarity with web design and various content management systems (e.g. Drupal, Omni Update Campus)
Ability to lead, mentor, and develop employees at varying levels, fostering accountability, collaboration, and professional growth
Effective communication skills, including the ability to provide clear direction, constructive feedback, and transparent decision-making
Demonstrated skill in supervising multiple employees, including setting expectations, delegating work, and evaluating performance
Preferred
Master's degree in Marketing, Communications, or Business Marketing
Project Management Certifications or training (such as Lean Six Sigma, Agile, etc.)
Marketing awards or recognitions for integrated campaigns in higher education
Benefits
Comprehensive benefits package typically worth 30-35% of your base salary
Company
The California State University
The California State University is the largest system of four-year higher education in the country, with 22 campuses, 56,000 faculty and staff and more than 450,000 students.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$8.85MKey Investors
DensoNational Endowment for the Humanities (NEH)Dale Carlsen
2024-10-30Grant
2023-01-10Grant· $0.15M
2018-10-26Grant· $2.7M
Leadership Team
Steve Relyea
Executive Vice Chancellor and Chief Financial Officer
Recent News
2025-12-19
East Bay Times
2025-12-10
Company data provided by crunchbase