Pilgrim's · 2 weeks ago
BRAND MANAGER
Greeley, Colorado
Full-time
Onsite
Mid Level
$105K/yr - $135K/yr
3+ years expPilgrim's is a leading global food company, and they are seeking a Brand Manager to drive business results through strategic and analytical insights. The role involves managing paid media campaigns, analyzing performance, and supporting integrated marketing plans to achieve revenue and profit goals.
Food and BeverageFood ProcessingMeat and Poultry
Responsibilities
Contribute strong POV on 360 marketing strategies and consumer targeting to guide tactical planning efforts
Partner in developing the strategic direction of consumer media (paid, organic, and earned) to align with brand and business strategy with agency and brand team
Act as the main point of contact for paid media agency partners
Proactively monitor and analyze campaign performance across Google Search, Meta, TikTok, Programmatic, and other paid media channels
Articulate strategy both verbally and through written communication to broader team and leadership
Deliver data-driven insights and suggest optimizations to improve ROI and campaign effectiveness
Generate and present clear reports on KPIs, conversions, and revenue impact to internal stakeholders
Stay ahead of digital media trends and technologies to recommend innovative approaches
Identify key consumer and market trends to inform strategy
Partner cross-functionally to develop and execute integrated brand and commercial plans
Build persuasive stories and presentations to influence leadership and external partners
Develop influencer briefs, manage deliverables, and report on performance
Identify and negotiate usage with influencers
Create and review marketing copy for paid ads, packaging, PDPs, and blogs
Support creative approvals from agency partners
Create and submit internal creative requests when needed
Lead First Party programs (email, SMS, direct messages)
Partner with internal nutritionist in monthly blog creation that strengthens brand and provides value to consumer
Manage brand marketing and media budgets to maximize efficiency and ROI
Partner with finance on budget tracking, reconciliations, and invoice processing
Ensure syndication accuracy for SKUs and websites
Manage product copy, SAP approvals, and digital tools (where-to-buy, product feeds)
Order branded swag for key events
Other duties as assigned
Qualification
Required
3+ years of marketing experience
2+ years of hands-on digital paid media performance analysis and campaign management (must be able to identify issues/optimizations independently from day one)
Strong knowledge of social media best practices (content, format, audience targeting, copy, etc.)
Strong data analysis skills with proficiency in Excel (pivot tables, data sets) and Google Analytics (or similar tools)
Proven ability to hold agencies accountable and deliver business results
Strong communication and storytelling skills (written and verbal)
Highly detail-oriented with the ability to manage multiple projects simultaneously
Collaborative, results-oriented, and adaptable to changing market conditions
Can perform the functions of the job with or without a reasonable accommodation
Willing and able to travel as business needs dictate
Preferred
Food & Beverage CPG experience preferred
Benefits
Vision, Medical, and Dental coverage begin after 60 days of employment;
Paid Time Off: sick leave, vacation, and 6 company observed holidays;
401(k): company match begins after the first year of service and follows the company vesting schedule;
Incentive Pay: This position is eligible to participate in the Company’s annual bonus plan, the amount of bonus varies and is subject to the standard terms and conditions of the incentive program;
Career Development: Our company is dedicated to supporting professional growth by offering continuous learning opportunities and a focus on career growth through various learning and development programs.
Company
Pilgrim's
We are a global chicken and pork company.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.5B2023-09-27Post Ipo Debt· $500M
2023-04-04Post Ipo Debt· $1B
2021-04-08Post Ipo Debt· $1B
Leadership Team
Dustin Dickson
💼 SENIOR DIRECTOR
Recent News
Mexico Business
2026-01-16
2025-11-19
2025-11-14
Company data provided by crunchbase