Implus · 5 days ago
Associate Manager, Influencer Marketing
Implus Footcare, LLC is an industry-leading global consumer packaged goods company with a diverse portfolio of brands. They are seeking an Influencer Marketing Associate Manager to support the execution and management of influencer programs, ensuring smooth operations and effective relationships with creators. The role involves managing influencer engagement, content management, and collaboration with various internal teams to drive campaign success.
Consumer GoodsE-CommerceLifestyleManufacturing
Responsibilities
Support the execution of influencer marketing campaigns that drive awareness, engagement, and conversion
Manage day-to-day influencer engagement, outreach, and communication in support of larger campaign and ambassador initiatives
Own operational workflows including product seeding, content tracking, and UGC management
Assist in performance tracking and reporting to inform ongoing optimization and future programs
Help maintain and evolve internal influencer marketing processes and documentation
Support the planning and execution of influencer and creator campaigns across brands like Balega, SKLZ, and Harbinger
Assist with influencer sourcing, vetting, and outreach across social platforms, in partnership with the Influencer Marketing Manager and Social Media team
Manage influencer communications, including outreach follow-ups, content reminders, and ongoing relationship touchpoints
Provide tactical support for influencer contracting, including tracking agreements, deliverables, and payment milestones
Own all product seeding operations, including influencer selection, product coordination, shipping logistics, and tracking
Manage UGC vetting to ensure influencer content aligns with campaign briefs
Aggregate influencer and UGC content for internal sharing, reporting, and potential reuse across owned and paid channels
Support content approvals by coordinating reviews and feedback between influencers and internal stakeholders
Track influencer deliverables, posting schedules, and campaign timelines to ensure on-time execution
Assist in monitoring influencer performance metrics and compiling campaign recaps and performance reports
Help identify opportunities to optimize workflows, improve creator experiences, and enhance campaign effectiveness
Work closely with brand marketing, social media, creative, and digital teams to support integrated influencer activations
Partner with the Social Media and Digital teams to ensure influencer content is leveraged across paid and owned channels
Support agency or external partner coordination as needed
Qualification
Required
Strong interest in influencer and creator marketing and social media culture
Highly organized with strong attention to detail and follow-through
Excellent written and verbal communication skills
Comfortable managing multiple projects, timelines, and stakeholders simultaneously
Ability to build positive relationships with creators and internal teams
Familiarity with major social platforms and content trends, particularly within fitness, wellness, and athletic performance spaces
Preferred
1-3 years of experience in influencer marketing, social media, or digital marketing (brand or agency-side)
Experience supporting influencer campaigns, product seeding, or UGC programs preferred
Familiarity with influencer platforms a plus
Background or strong interest in sports, running, fitness, or wellness marketing preferred
Comfort working cross-functionally in a fast-paced, collaborative environment
Bachelor's degree in Marketing, Communications, Digital Media, or related field preferred
Company
Implus
Implus has evolved to become an innovative manufacturer of consumer goods and accessories.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Berkshire Partners
2015-04-30Series Unknown
2011-11-01Acquired
Recent News
2025-10-27
2025-09-24
2025-04-10
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