24 Seven Talent · 1 week ago
Customer Relationship Management Manager
Atlanta Metro
Contract
Hybrid
Senior Level
$67/hr - $67/hr
7+ years exp24 Seven Talent is seeking a Senior Manager, Loyalty & CRM who will lead the Client’s loyalty and CRM operations. This role is responsible for driving personalized guest experiences through the Client’s Rewards program and overseeing campaign planning, execution, and optimization using advanced marketing technology tools.
Human ResourcesRecruiting
Responsibilities
Develop and execute loyalty marketing strategies to grow the Client’s Rewards membership and engagement
Lead planning for targeted campaigns, including gated offers, gamification, acquisition incentives, and point multipliers
Maintain expertise in loyalty and personalization trends, sharing insights and best practices across teams
Develop and optimize member lifecycle campaigns and journeys to grow and retain members, partnering with marketing analytics, category management, and brand teams to define segmentation, offers, and creative
Understand best practices for email, push, in-app content and SMS; lead channel strategy and oversee execution
Work closely with promotions and category leads to oversee couponing and promotional strategy and ensure seamless integration within the app experience
Own and manage the calendar of loyalty offers and personalized campaigns across owned channels
Utilize customer and contextual data to define segmentation strategies and attributes for targeted marketing
Ensure accuracy and timeliness of campaign execution, including segmentation, offer setup, and delivery
Provide oversight of Braze CRM campaign and canvas builds, QA, and deployment, as well as loyalty platform offer setup, QA, and deployment
Provide guidance and expertise to direct report responsible for loyalty offer set-up and segmentation, acting as final approver before offers are deployed to users
Serve as key approver for all campaigns and offers before guest deployment, ensuring flawless execution and alignment with brand standards
Partner with Product Owners and Managers to prioritize features and data enhancements that improve personalization and the digital experience. Partner on UAT to ensure enhancements meet requirements
Communicate campaign impacts to internal teams (mobile app, category, operations, guest support) to socialize plans and adjust strategies as needed
Collaborate with Category Teams, IT, Finance, Creative, and external agencies to deliver campaigns on time and within budget
Provide inputs to Analytics teams for measuring campaign performance (margin, profitability, engagement) and socialize learnings
Use insights to optimize future campaigns and improve ROI
Continuously identify opportunities to enhance offer and personalization processes
Manage and mentor two direct reports focused on technical production of Braze campaigns and loyalty offers
Oversee transition from legacy loyalty platform to new solution, ensuring smooth migration
Diagnose and resolve issues related to offer setup or campaign delivery, performing impact analysis and recommending corrective actions to ensure a seamless guest experience
Manage agency relationships and associated budgets
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
7+ years of experience in loyalty marketing, CRM, or digital marketing, with at least 2 years managing others
Expertise in loyalty platforms such as Punchh and CRM solutions such as Braze for campaign and canvas builds, QA, and deployment, and loyalty platforms for offer setup, QA, and deployment
Strong understanding of data-driven marketing, segmentation, and personalization strategies
Excellent leadership, communication, and project management skills
Company
24 Seven Talent
24 Seven partners with companies to get marketing, creative, and digital work done by providing the right talent, innovation, and insights.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Morgan Stanley Asia
2016-10-06Private Equity
Leadership Team
Celeste Gudas
Chairwoman, Founder
Recent News
2025-11-13
2025-10-10
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