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Marriott International · 19 hours ago

Director, Social Creative & Content

7750 Wisconsin Ave, Bethesda, MD, 20814, US

Full-time

Hybrid

Director/Executive

$126K/yr - $171K/yr

8+ years exp

Marriott International is the world’s largest hotel company, and they are seeking a Director, Social Creative & Content Strategy to shape the creative and strategic vision for Marriott Bonvoy’s global social media presence. This role involves leading the creative direction for social media campaigns, collaborating with various teams, and ensuring content aligns with brand strategy and business objectives.

Customer ServiceHospitalityHotelTravel

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Lead the creative direction and strategic development of global social media campaigns for Marriott Bonvoy and hotel brands

Champion world-class storytelling and ensure all content ladders up to brand strategy and business objectives

Translate data, insights, and audience behavior into actionable creative strategies that deliver measurable performance

Inspire and guide agencies and internal teams through concepting, creative development, production, and postproduction

Set and maintain a high bar for creative excellence, innovation, and brand consistency across platforms

Lead the development and execution of global social media strategy and creative direction for Marriott Bonvoy and hotel brands

Ensure campaigns and content deliver against upper- and mid-funnel objectives, driving awareness, engagement, and consideration

Oversee a strategically connected global editorial calendar across key platforms (TikTok, Instagram, YouTube, LinkedIn, X, etc.)

Guide continent- and stakeholder-led content to maintain creative cohesion, consistency, and performance alignment

Partner with data and analytics leads to interpret insights, measure creative impact, and optimize storytelling based on performance data

Collaborate with the Director of Social Media Data Insights to define KPIs, dashboards, and reporting frameworks

Maintain accurate rollout plans, timelines, and budgets using company tools

Lead the global content calendar by partnering with all contributors (global, continent, agency) to ensure content calendar supports Marriott Bonvoy social ambition and is calibrated with other brands to maximize collective reach and impact

Partner with the Global Marketing Team and other teams (boutiques, loyalty, etc.) on influencer and social content as part of holistic IMC plans – including brief development, creative concepting, production and postproduction

Develop strong relationships with Marriott subject matter experts and channel leaders, agencies, media and distribution partners to maximize opportunities and ensure high-quality, on-strategy creative

Partner with Director of Social Media Data Insights on dashboard creation, KPI definition and alignment, and regularly report out performance and learnings to key stakeholders and executive team

Lead campaign development or support IMCs as the SME on social/influencer content development

Drive global influencer partnerships, including agency and talent management

Lead the editorial calendar, orchestration and alignment process

Oversee social media monitoring, advertising, promotions, and activations

Ensure brand voice and content quality for Marriott Bonvoy and hotel brands

Serve as a creative and strategic leader within the global social team — modeling collaboration, curiosity, and excellence in every interaction

Mentor and inspire peers, agencies, and emerging talent to strengthen creative craft and strategic thinking across all workstreams

Provide thoughtful feedback that helps others grow, build confidence, and deliver their best work

Embody inclusive leadership, championing diverse creative voices and perspectives that reflect the global traveler community

Contribute to a positive, high-performing team culture grounded in trust, shared learning, and innovation

Qualification

Creative strategySocial media expertiseBrand marketingData interpretationInfluencer strategyCampaign managementCross-functional leadershipCreative excellenceCollaboration skillsMentoring

Required

Bachelor's degree from an accredited college or university in Business Administration, Marketing, Communications, or related field

Eight or more years of relevant professional experience in social media, creative strategy, creative development, and brand marketing, demonstrating progressive career growth and exceptional performance

OR Ten or more years of relevant professional experience in social media and creative strategy or related function, demonstrating progressive career growth and pattern of exceptional performance

Proven success developing and executing award-winning social campaigns that drove measurable business results

Strong collaboration skills and cross-functional team leadership experience

Preferred

Experience leading creative strategy and production for a global brand or top-tier creative agency

Deep understanding of integrated marketing and upper-/mid-funnel brand performance metrics

Demonstrated success guiding concept development and creative execution across multiple platforms (TikTok, Instagram, YouTube, LinkedIn, X, etc.)

Experience interpreting insights and analytics to inform creative direction

Expertise in influencer strategy, branded content, and partnership integrations

Experience managing large-scale budgets and global agency relationships

Strong people leadership experience with a record of developing high-performing teams

Benefits

401(k) plan

Stock purchase plan

Discounts at Marriott properties

Commuter benefits

Employee assistance plan

Childcare discounts

Coverage for medical

Dental

Vision

Health care flexible spending account

Dependent care flexible spending account

Life insurance

Disability insurance

Accident insurance

Adoption expense reimbursements

Paid parental leave

Educational assistance

Paid sick leave

0.077 PTO balance for every hour worked

Minimum of 9 holidays annually

Company

Marriott International

Glassdoor4.0

Marriott International, Inc.

Founded in 1927

Milwaukee, Wisconsin, USA

10001+ employees

https://www.marriott.com/hotels/travel/mkeak-hotel-metro-autograph-collection/

H1B Sponsorship

Marriott International has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (101)

2024 (84)

2023 (97)

2022 (77)

2021 (37)

2020 (58)