Apply on Employer Site

Resonate · 12 hours ago

Associate Product Marketing Manager

Washington, DC Metropolitan Area

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology. They are seeking an Associate Product Marketing Manager to support product messaging, go-to-market activities, and sales enablement while collaborating with cross-functional teams.

AdvertisingBrand MarketingDigital MediaMarketing AutomationPredictive Analytics

Responsibilities

Support the development and maintenance of product messaging, positioning statements, and proof points

Update and refine existing messaging frameworks, one-pagers, and battlecards with guidance

Ensure messaging is accurate, customer-focused, and aligned to brand standards

Assist in executing go-to-market activities for product launches and updates

Translate product briefs into draft messaging and launch deliverables under direction

Coordinate timelines, inputs, and reviews across cross-functional partners

Create and update sales enablement assets such as pitch decks, one-pagers, competitive summaries, and customer stories

Help maintain an organized, accessible enablement library

Incorporate feedback from Sales and Customer Success to improve usability and clarity

Build foundational product knowledge by partnering with Product and Engineering

Support internal knowledge sharing through documentation, FAQs, and release summaries

Shadow Sales and Customer Success calls to understand customer workflows, objections, and use cases

Gather and organize competitive intelligence and market inputs

Maintain trackers and summaries that support PMM analysis and decision-making

Assist with win/loss analysis and customer research initiatives

Collaborate effectively with Product, Sales, Marketing, and Customer Success on defined initiatives

Communicate progress, risks, and learnings clearly and proactively

Participate in team meetings and internal forums to share updates and insights

Use AI tools (e.g., ChatGPT) to support research, drafting, and synthesis

Validate outputs for accuracy and relevance before sharing

Learn and apply best practices for efficient, responsible AI use

Qualification

Product marketing experienceAI tools proficiencyMessaging & positioningSales enablement collateralMarket research skillsCollaborationClear communicationAdaptabilityGrowth mindsetCustomer focus

Required

BA/BS In Marketing, Business, Communications, or related field

2–5 years of experience in product marketing or related role (e.g. marketing, enablement, content, solutions marketing)

Experience using AI tools to automate tasks and reduce workload (ChatGPT, Claude, etc.)

Storytelling superpower: you translate technicals into crisp, customer outcomes for executive and practitioner audiences

Demonstrated ownership of messaging & positioning, GTM launches (support role), and sales enablement collateral in a B2B environment (SaaS or data/tech preferred)

Product mastery mindset: hands-on with the product; you validate claims yourself and can demo a problem-solution narrative end-to-end

Discovery bias: you proactively talk to the right people (customers, prospects, PMs, AEs/SEs, CS) to understand market, ICPs, personas, use cases, and objections—and you turn those inputs into decisions

Strong collaboration muscle: proven success working with senior leaders and cross-functional peers; comfortable giving and receiving feedback

Practical research chops: customer interviews, win/loss analysis, light quant synthesis

Excellent writing and presentation skills; confident trainer and facilitator