Virginia Tech · 11 hours ago
Digital Marketing and Communications Manager
Blacksburg, VA
Full-time
Onsite
Mid Level
$65K/yr - $73K/yrVirginia Tech is seeking a digital marketing & communications manager to lead the execution of a cohesive digital strategy across the college’s communications channels. This role involves designing and maintaining an inspiring online presence while creating engaging content and supporting other digital platform users.
EducationHigher EducationUniversities
Hiring Manager
Johanna Miller, PHR
Responsibilities
Lead the execution of a cohesive digital strategy across the college’s communications channels
Design and maintain a consistent and inspiring online presence informed by strategic priorities
Create, coordinate, and implement website design and content within the university’s content management system
Track analytics to inform strategy
Create and curate engaging content for social media platforms that champions student learning, faculty research, and the Virginia Tech brand
Serve in an advisory role to train and support other digital platform users across the college
Qualification
Required
Bachelor's degree in information technology, computer science, marketing, media, communications, or related field or related professional experience coupled with a bachelor's degree
Demonstrated experience in developing and executing digital content and design strategies to achieve specific goals for targeted audiences
Demonstrated experience in developing and managing websites within an enterprise CMS
Demonstrated experience managing multiple social media platforms, including Instagram, LinkedIn, Facebook, YouTube, and/or X
Demonstrated knowledge and experience utilizing Google Analytics and social media metrics to improve user experience, reach, and engagement
Demonstrated excellence in written communication skills, including digital copywriting
Demonstrated experience in project management to meet deadlines and manage multiple projects simultaneously
Preferred
Institutional marketing, or advancement
Proficiency in Adobe Ensemble
Demonstrated experience utilizing existing templates and components within a CMS, as well as developing custom components and a working knowledge of HTML and CSS
Demonstrated proficiency working with a CRM such as BBIS, Slate, Salesforce, or Hobson's Connect
Demonstrated experience working with and improving website SEO
Demonstrated proficiency in Adobe Creative Suite
Demonstrated experience in taking and editing photos and videos
Knowledge of Virginia Tech or other institutional branding and brand elements
Demonstrated experience using Wrike or other project management tool
Company
Virginia Tech
Virginia Tech is a public research university that offers a range of academic programs and conducts research across various fields.
Founded in 1872
5001-10000 employees
H1B Sponsorship
Virginia Tech has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (254)
2024 (146)
2023 (124)
2022 (196)
2021 (92)
2020 (81)
Funding
Current Stage
Late StageTotal Funding
$24.09MKey Investors
Virginia Innovation Partnership CorporationNational Institute of Food and AgricultureAppalachian Regional Commission
2025-01-16Grant
2024-06-26Grant· $0.59M
2024-02-15Grant· $0.45M
Leadership Team
S
Steven McKnight
Vice President for Strategic Alliances
David Raymond
Associate Vice President for Security and Identity
Recent News
2026-01-06
PhysOrg.com
2025-12-17
Company data provided by crunchbase