The Vitamin Shoppe · 21 hours ago
Social Media Specialist
The Vitamin Shoppe is seeking a Social Media Specialist to execute brand storytelling across various social media platforms. The role involves creating engaging content, managing the organic content calendar, and collaborating with the marketing team to drive product awareness and community engagement.
Dietary SupplementsOnline PortalsRetail
Responsibilities
Partner with internal graphic designers and video producers to create on-trend content that resonates with a highly engaged audience of health and wellness enthusiasts
Own organic content calendar curation and scheduling, ensuring timely and balanced posting
Write compelling post captions aligned with brand voice and campaign objectives
Track social performance and gather data for weekly, monthly, and quarterly report-outs
Conduct ongoing team brainstorms aligned to business priorities and trending topics
Stay on top of social trends, platform updates, and emerging content formats
Work closely with the integrated marketing team to support rewards program, product launches, promotions, and seasonal campaigns through engaging organic content
Curate weekly e-newsletter
Qualification
Required
Bachelor's Degree or equivalent experience and instruction
1-2 years of experience managing brand social media accounts
Strong understanding of platform best practices and trends
Ability to collaborate effectively with peers and external partners
Excellent writing and communication skills
Experience using social scheduling and analytic tools
Highly organized with strong attention to detail
Strong project management skills
Preferred
Fitness, wellness, retail, or CPG experience is a strong plus
Company
The Vitamin Shoppe
Since 1977, The Vitamin Shoppe® has been dedicated to helping you become your best self, however you define it.
Funding
Current Stage
Public CompanyTotal Funding
unknown2025-04-16Private Equity
2025-04-16Acquired
2009-10-28IPO
Leadership Team
Recent News
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