Ilitch Companies · 1 week ago
Brand Manager, CAN
Detroit, MI
Full-time
Onsite
Senior Level
5+ years expIlitch Companies is a dynamic organization focused on the growth of its colleagues. They are seeking a Brand Manager to manage and execute national marketing campaigns, oversee digital content management, and facilitate product testing programs.
Food and BeverageHospitalityTravel
Responsibilities
Manage and execute national campaigns through creative development, production, and timely distribution, of promotional materials and strategic marketing programs and tools
Execute and facilitate Digital Menu Board content management and maintenance
Manage and execute national product testing program and develop national support for i7, Caesar Vision, Print, Digital, POP LSM, Merchandising and Kids marketing programs and resources
Responsible for successful and seamless execution for up to six national marketing campaign rollout windows
Coordination, management, and communication with system through development of creative services promotional catalog
Provide franchisee guidance on optional campaign support materials/merchandising including custom request process
Manage development and communication of National Marketing Creative Solutions mailings and Intranet postings, including creative development, production, and timely distribution of strategic merchandising programs and tools. Update National Marketing leadership as appropriate
Develop standard and/or customized POP, Print, Digital, LSM and KIDS marketing tools and programs to ensure wide variety of quality products and affordable pricing
Work with FMM team to develop supporting LSM concepts for each marketing campaign. Identify and research potential new resources and best practices (franchisee “success stories”) for national implementation. Plan and coordinate store visits to conduct field research
Establish high quality, low cost providers and develop dependable vendor relationships. Manage and maintain relationships to result in cost-savings efficiencies with Blue Line and Roma Distribution Centers for delivery of marketing materials
Coordinate with media, digital and communication teams to ensure consistent and cohesive support for national campaigns and promotions
Work with Brand Marketing Coordinator to collect and complete vendor reports. Assist in the development of executive summaries utilized for annual planning and national presentations. Analyze data and provide report to management
Review and execute all incoming requests from stores (existing/new stores) for product and price changes
Manage and facilitate custom requests (approved variances, store level pricing, test products, optional menu items, breakfast menu, DMB Only with drive through., etc.)
Outline campaign strategies and manage all campaigns and content rollouts
Manage active content library, active product codes and artwork, text consistency on all menus and SharePoint process. Determine levels and ongoing management of administrative hierarchy
Launch national campaigns and LTOs on DMB network including pricing and effective promotional dates
On-board new store display systems
Execute all market tests
Test and execute implementation of new/future menu board designs (nutritional/legislative requirements, re-imaged menu board design/fields, rotation/rules changes, image file changes, etc)
Administer digital content and user groups for all digital menu boards for campaign rollouts, core/optional menu items, variance menu items, new store openings, test market rollouts and custom digital menu board requests
Responsible for successful and seamless execution of food and/or technology test product windows: Coordination of product ideation, market & product research, securing testing partners, planning/placement of televised media, development of merchandising and television commercials, coordination of field training, communication of testing requirements to franchise test partners, and test results and analysis
Successfully tested products support National Marketing promotional calendar and/or national product roll-out
Co-Manage National Marketing Promotions and/or Crew Incentive Programs (ie. Pepsi, Veteran’s Day Promo, If Chase Wins, etc.) from ideation process through implementation and evaluation. Co-Manage ongoing communication and maintenance on LCEForum.com / Gateway
Manage and oversee creative development, production, and timely distribution of strategic i7 programs, tools and merchandising of cold case and ambient temperature licensed products
Support the digital and corporate communications teams. Support may include monitoring social media pages, email / text marketing programs, assisting with promotion conceptualization, etc
Co-Manage branded marketing product quality control and vendor brand compliance. Coordinate annual vendor business reviews to establish improvement / cost saving strategies. Screen potential vendors and proposals for recommendation
Special project execution may include but is not limited to Grand Opening program development, Little Caesars Express support, packaging graphics maintenance, etc
Manage marketing issue resolution from franchisees, customers or vendors
Qualification
Required
Bachelor's degree in Marketing, Business Administration or other related field
Five to seven years of marketing experience preferably in the field of production/marketing
Demonstrated leadership skills and the ability to persuade, influence and negotiate with vendors, franchisees, and others as necessary
Evidence of well-developed verbal and written communication and presentation skills. Demonstrated proofing skills
Excellent organizational and time management skills and the ability to apply those skills in a creative atmosphere
The ability to manage multiple projects concurrently
Demonstrated proficiency with Microsoft Office applications; Excel, Powerpoint, Word, Adobe Acrobat
Demonstrated analytical skills with the ability to compile analyze and summarize and present data for management review
Exceptional attention to detail with the ability to meet tight deadlines
The ability to travel when required and adhere to the Little Caesar Travel Policy
Company
Ilitch Companies
The Ilitch Companies' family of businesses represent leading brands in the food, sports and entertainment industries, including Little Caesars, Blue Line Distribution, the Detroit Red Wings, Olympia Entertainment, the Detroit Tigers, Olympia Development, Little Caesars Pizza Kit Fundraising Program, Champion Foods, MotorCity Casino Hotel, Ocean Casino Resort, and Tenda.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Scott Fisher
Chief Financial Officer
Patrick Rubens
Compensation Business Partner
Recent News
Crain's Detroit Business
2024-05-21
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