JPMorganChase · 4 days ago
Chase Home Lending - Marketing Content Strategy and Segments
3415 Vision Dr, Columbus, OH, 43219, US
Full-time
Onsite
Director/Executive
10+ years expJPMorganChase is a leading financial services firm, and they are seeking an Executive Director to lead the Marketing Content Strategy and Segments for Chase Home Lending. This role involves crafting innovative, data-driven content strategies that drive growth and enhance customer engagement throughout the homebuying journey.
Asset ManagementBankingFinancial Services
Responsibilities
Design and implement a comprehensive content strategy aligned with Chase Home Lending’s marketing objectives and brand voice
Utilize competitive content assessments and analyze emerging trends and consumer preferences to inform strategy
Enhance content strategies for key segments, including Starter, First-Time Homebuyers, and Experienced Buyers. Collaborate with cross-functional teams to ensure a holistic, end-to-end approach and enhance educational and other content for Chase Home Lending customers
Leverage data, insights, and competitive frameworks to guide content creation and strategy
Monitor and analyze content performance using analytics tools; track engagement, traffic, and conversion rates to optimize strategies and drive data-driven decisions
Identify and implement the best content models to maximize reach and impact
Develop and execute strategies to advance the use of AI in content delivery at scale, building roadmaps for optimization, operational efficiency, and cost savings
Partner with sales, product development, customer service, and other departments to ensure content aligns with overall business goals and messaging
Provide thought leadership and maintain a strong strategic focus in all aspects of the role
Qualification
Required
10+ years of experience in marketing, strategy, and content leadership roles
Proven strategic thinker with strong analytical and data-driven decision-making skills
Ability to quickly learn and understand business models, products, and customer needs
Self-motivated, proactive, and able to work independently with minimal direction
Deep understanding of business and market dynamics, including financial performance, objectives, challenges, and the competitive landscape
Excellent problem-solving and analytical skills
Results-oriented, with a track record of setting and achieving ambitious goals
Demonstrated entrepreneurial leadership and personal initiative
Advanced proficiency in MS Excel and PowerPoint
Experience working effectively in a matrixed, cross-functional environment
Ability to communicate complex topics clearly in both written and verbal formats, including to senior leadership
Benefits
Comprehensive health care coverage
On-site health and wellness centers
A retirement savings plan
Backup childcare
Tuition reimbursement
Mental health support
Financial coaching
Company
JPMorganChase
With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets.
10001+ employees
H1B Sponsorship
JPMorganChase has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3471)
2024 (3469)
2023 (3395)
2022 (3594)
2021 (2515)
2020 (2495)
Funding
Current Stage
Public CompanyTotal Funding
unknown1998-02-01IPO
Leadership Team
Allison Beer
CEO of Card Services and Connected Commerce
Dan Mendelson
CEO, Morgan Health
Recent News
2026-01-17
2026-01-16
2026-01-13
Company data provided by crunchbase