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Northeast Georgia Health System · 19 hours ago

Social Media Content Marketing Specialist

Gainesville, GA

Full-time

Onsite

Mid Level

3+ years exp

Northeast Georgia Health System is rooted in a foundation of improving the health of our communities. They are seeking a Social Media Content Marketing Specialist responsible for guiding the content marketing strategy for the talent acquisition team, generating engaging content through various channels, and managing social media marketing efforts.

AssociationCommunitiesFitnessHealth Care

Responsibilities

Responsible for guiding the content marketing strategy for NGHS, working with the PR & Marketing Department team to generate engaging and original content for our social media channels, blog and podcast so our community connects with our programs, services and culture

Develops and incorporates best practices in communications to ensure maximum leverage of messaging while maintaining the integrity of organizational brand guidelines and brand voice

Designs graphics, creates video content, and serves as primary moderator for all social accounts and groups

Advises effective strategies for social campaigns, maintains a post calendar, develops targeted social ads through social media platforms, all while complying with confidentiality rules, polices, and regulations

Monitors audience sentiment for our brand and partners with our Patient Experience department to respond to feedback quickly, demonstrating a deep understanding of customer service techniques such as empathy, patience, advocacy and conflict resolution

Uses analytics to measure and grow audience and determine the effectiveness of social media, blog, podcast and email marketing strategies

Develops training for staff as needed and creates standard processes

Exhibits strong interpersonal and teamwork skills

Utilizes financial resources effectively

Responds positively to change regarding work

Qualification

Social media advertisingContent creationEmail marketingAdobe Creative SuiteContent management systemsHTMLCSSSEO principlesGoogle AnalyticsGraphic designInterpersonal skillsTime management

Required

Bachelors Degree

Bachelors Degree in a communication related field required, plus three (3) to five (5) years of professional experience in social media advertising and content creation for an enterprise website or a position with relatable skills

Must be proficient in social media content and ads management systems, Microsoft Office Suite, and Adobe Creative Suite

Effective organizational skills

Demonstrated experience in diverse, creative writing

Strong editing, design and layout capabilities

Basic understanding of website development and internet/intranet communications

Experience with HTML, CSS, WordPress, content management systems and general web content management