Klaviyo · 11 hours ago
Director, Marketing Operations
San Francisco, CA
Full-time
Onsite
Director/Executive
$176K/yr - $264K/yr
15+ years expKlaviyo is a company that empowers creators to own their destiny by making first-party data accessible and actionable. The Director of Marketing Operations is responsible for owning the systems, data, and processes that power a modern, multi-motion go-to-market engine, ensuring efficient marketing operations across various growth motions.
AdvertisingAnalyticsE-CommerceMarketing AutomationSoftware
Responsibilities
Own and optimize the end-to-end lead, account, and PQL lifecycle across enterprise and PLG motions, including scoring, routing, enrichment, and progression
Design scalable funnel and handoff processes in partnership with Sales Ops and RevOps to support multiple GTM models
Serve as the strategic owner of the marketing automation platform and its core integrations, including Salesforce and web systems
Proactively monitor funnel performance, diagnose issues, and implement system or process improvements
Embed AI and automation into core workflows such as scoring, routing, enrichment, forecasting, and anomaly detection
Partner with Analytics and Data teams to enable accurate attribution, reporting, and experimentation
Own data quality and governance across marketing and CRM systems, including enrichment, deduplication, and hygiene
Evaluate, implement, and rationalize marketing technology to maximize impact and reduce complexity
Enable effective collaboration between marketing, sales, and product through shared definitions and operating models
Build, mentor, and scale a high-performing marketing operations team
Performs other related duties as assigned
Qualification
Required
15+ years of experience in Marketing Operations, Revenue Operations, or GTM Operations, with experience supporting both enterprise sales-led and product-led growth models for Marketing
Deep expertise in marketing automation platforms, CRM systems, and modern marketing technology stacks (Salesforce, Hubspot, Leandata, 6Sense)
Proven experience architecting and scaling lead, account, and PQL lifecycle management processes in complex GTM environments
Hands-on experience leveraging AI and automation - you've already experimented with AI in work or personal projects, and you're excited to dive in and learn fast. You're hungry to responsibly explore new AI tools and workflows, finding ways to make your work smarter and more efficient
Strong understanding of enterprise sales requirements (e.g., account-based marketing, routing, SLA management) alongside PLG concepts (e.g., in-product signals, PQLs, lifecycle triggers)
Strong understanding of ad tech and web stacks (e.g DSPs, CDPs, tag management, Consent, CRO) and how they connect to marketing automation and CRM systems
Demonstrated experience supporting multi-channel personalization and journey orchestration across paid, owned, and product-led touchpoints in PLG and SLG organizations
Track record of building and developing high-performing teams
Strong grasp of data models, attribution, funnel analytics, experimentation, and operational reporting across segments
A systems thinker who enjoys solving complex problems through process, technology, and collaboration
Excellent cross-functional communicator with experience partnering closely with Sales Ops, RevOps, Product, Web, and Analytics teams
Benefits
Participation in the company’s annual cash bonus plan
Variable compensation (OTE) for sales and customer success roles
Equity
Sign-on payments
Comprehensive range of health, welfare, and wellbeing benefits based on eligibility
Company
Klaviyo
Klaviyo is an automation and email platform designed to help grow businesses.
1001-5000 employees
H1B Sponsorship
Klaviyo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (47)
2024 (29)
2023 (24)
2022 (27)
2021 (21)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$1.35BKey Investors
ShopifySands Capital VenturesAccel
2025-08-13Post Ipo Secondary· $195.06M
2025-05-14Post Ipo Secondary· $372.95M
2023-09-20IPO
Leadership Team
Andrew Bialecki
CEO
Ed Hallen
Co-Founder, Chief Strategy Officer, Board Member
Recent News
Investing.com
2026-01-03
2025-12-17
Company data provided by crunchbase