Ignition Group · 5 days ago
Global Director, Growth Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff
$160K/yr - $215K/yr
8+ years expIgnition is a recurring revenue and billing automation platform founded in 2013, empowering businesses to streamline their sales and payment processes. They are seeking a Global Director of Growth Marketing to lead their growth marketing strategy, focusing on digital channels and funnel optimization to drive demand and revenue growth.
Financial ServicesTelecommunications
Responsibilities
Driver of digital first acquisition strategy (Inbound & Outbound)
Grow digital contribution across Ignition’s web properties through optimized digital experience across the buyer’s lifecycle
Increase self-serve signups and adoption
Champion Test & Learn agenda to encourage test and learn mindset across the Marketing org
Build sophisticated buyer’s journeys aimed at increasing awareness and conversion across key segments
Collaborate with MOPs and Sales to optimize lead flow, prioritization and outcomes
Manage, measure, and optimize our paid media program
Driving force in evolving ABM program to grow up-market pipeline contribution
Optimize website experience to increase engagement and conversion
Leverage intent data, account-based marketing (ABM), and best-in-class demand generation practices to develop scalable, repeatable customer acquisition strategies
Provide clear visibility and analytics on funnel metrics, channel performance, and conversion rates, reporting weekly and quarterly on lead generation effectiveness to the leadership team
Collaborate with Regional Marketing and RevOps to align digital efforts with local field marketing initiatives, ensuring a seamless customer journey across digital and in-person touchpoints
Act as a central point of collaboration for growth marketing efforts, aligning closely with Sales, RevOps and Regional Marketing on campaigns for maximum impact
Partner with Regional Marketing to complement their field-based campaigns (e.g., events, webinars, partner activations) with strategies to maximize growth
Qualification
Required
8+ years of growth B2B marketing experience with expertise in high volume global SaaS businesses
Expertise operating in hybrid self-serve (PLG) and sales-led motions
Experience driving international growth across regions and languages
Proven track record driving growth in new and emerging categories with emphasis on demand creation tactics
Thrive in a fast-paced environment
Deep understanding of digital-first demand generation tactics, including SEO, AEO, SEM, account-based marketing, and CRO, with a test-and-learn mindset
Proficiency in interpreting data to assess channel performance, funnel metrics, and conversion rates, and translating insights into actionable strategies
Proven track record of building, leading, and mentoring digital teams, fostering a growth-focused culture of continuous improvement
Excellent communication skills, adept at articulating digital strategies and campaign performance to stakeholders
Demonstrated success in setting and achieving measurable goals within budget and timelines, with a strong sense of ownership and entrepreneurial drive
Bachelor's degree in Marketing, Economics, or a related field, or equivalent professional experience
Preferred
Experience working in Fintech, Payments or Professional Services
Experience with Amplitude preferred
Experience marketing to accounting or other professional services
Benefits
Employee stock options from day one
401k/RRSP program with employer matching
20 days of accrued annual leave/vacation plus 10 wellbeing days to prioritize yourself and your loved ones
Additional paid day off to celebrate your birthday, along with volunteering leave
Health, dental, and vision benefits
Annual education allowance reimbursement to support your professional development
Employee recognition program
Quarterly wellness allowance to invest in your personal wellness
Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform
Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home
Paid parental leave
Company
Ignition Group
Ignition Group is a provider of technology, media, telecommunication and financial services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Sean Bergsma
Group CEO
Recent News
2025-07-08
2025-05-27
Company data provided by crunchbase