CoxHealth · 1 day ago
Assistant Director, Social Media and Digital Reputation
Springfield, MO
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expCoxHealth is a leading healthcare system serving 25 counties across southwest Missouri and northern Arkansas. The Assistant Director, Social Media and Digital Reputation will lead the organization's social media strategy and digital reputation efforts, focusing on engagement, visibility, and community management.
Oncology
Responsibilities
Develop, own, and execute the organic social media strategy across platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok, etc.) with a reputation-first lens
Lead paid boosting / promotion of reputation-centric content (e.g. press releases, community stories, physician achievements) on owned social channels
Support reputation and review management: partner with external vendor / agency to monitor and respond to third-party reviews; implement strategies to acquire verified patient/physician reviews, manage star ratings, and maintain listings across healthcare / consumer platforms
Design and lead a social listening / digital intelligence capability to monitor sentiment, trending themes, and issues related to CoxHealth and healthcare more broadly
Oversee analytics and reporting for social and reputation programs—tracking engagement, sentiment shifts, review volume and quality, response times, reach, and content amplification
Support the development and execution of the executive team’s social presence, providing content guidance, coaching, and governance
Build and scale an employee advocacy program—equipping, training, curating, and governing employee-generated content to amplify brand reach
Collaborate with SEO, content, marketing, and physician stakeholders to evolve the CoxHealth blog as a strategic channel—content ideation, governance, optimization, and promotion (both organic and paid)
Ensure blog content is integrated into social/reputation pipelines, amplifying physician voices, patient stories, expertise, and system announcements
Ensure alignment and consistency between communications content and marketing campaigns—so that reputation efforts and marketing efforts reinforce one another rather than working at cross purposes
Partner closely with Marketing, Digital, Brand, Clinical, and Operations teams to ensure social/reputation strategy is aligned with system priorities, brand guidelines, and marketing objectives
Serve as the internal point of contact for digital reputation matters (review escalations, media queries, social crises) with escalation to communications leadership when needed
Define social/reputation governance, approval workflows, guidelines, and policies to maintain brand integrity, regulatory compliance (e.g. HIPAA, patient privacy), and messaging consistency
Manage the relationship with external agencies/vendors for reputation monitoring, response, and review generation efforts—setting direction, overseeing deliverables, and optimizing performance
Qualification
Required
Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field
5+ years of experience in social media, reputation management, digital communications, paid media, or similar roles—ideally with exposure to healthcare, health systems, or regulated environments
Strong proficiency in social media platforms, boosted content strategies, social listening tools, and digital intelligence platforms
Experience with analytics and reporting: able to define metrics, build dashboards, interpret results, and iterate based on data
Familiarity with social media technology (Sprinklr, Hootsuite, Sprout etc.)
Demonstrated experience owning and scaling reputation / review management programs (monitoring, response, review acquisition) across consumer platforms
Experience leading or mentoring peers or cross-functional contributors (coaching, performance feedback, capability building)
Ability to manage multiple concurrent projects and stakeholders, in a fast-paced, matrixed environment
Excellent verbal and written communication skills; able to distill complex medical or operational topics into audience-appropriate content
Understanding of SEO and content optimization principles (especially in a healthcare context)
High comfort in working with external vendors/agencies and managing contracts, deliverables, and accountability
Familiarity with compliance constraints (e.g. HIPAA, advertising rules, patient privacy) in communications and digital content
Benefits
Medical, Vision, Dental, Retirement Plan with employer match, and many more!
Company
CoxHealth
CoxHealth focuses on cancer care, dermatology, diabetes care, emergency services, and more.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Kyle Brown
Vice President & CMCO
Matthew Turner
VP of Operations
Recent News
Springfield Business Journal
2025-12-24
Springfield Business Journal
2025-12-22
2025-10-24
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