International Fellowship of Christians and Jews · 4 days ago
Chief Marketing Officer
International Fellowship of Christians and Jews is seeking a Chief Marketing Officer (CMO) to lead their Marketing and Communications strategic initiatives. The CMO will develop and implement marketing strategies to drive growth and broaden awareness among the Christian Evangelical community, while overseeing the marketing team and collaborating with other departments to ensure effective communication and branding.
AdvocacyCommunitiesHumanitarianNon ProfitReligion
Responsibilities
Lead and manage the IFCJ brand by effectively implementing strategies and messaging with the IFCJ primary target audience – evangelical Christians. This includes oversight of public relations, podcasts, social media, SEO, web site content, radio, influencer marketing, TV, print, digital, and events
Lead marketing and brand innovations, evolve best practices, establish KPIs and analyze performance
Develop and execute all marketing and public relations strategies to enhance The Fellowship’s, CEO Yael Eckstein’s and other brand ambassador’s positioning and maintain image
Build awareness for the purpose of ensuring that IFCJ is seen as a thought leader on humanitarian response to crisis “on the ground” and as the leader of Christian/Jewish relations
Develop a strategic content approach to create compelling, engaging and relevant content that resonates with the target audience
Lead strategic partnerships and collaborations with external agencies, vendors and influences to amplify brand reach and awareness
Collaborate with Office of the President (Israel and U.S.), global marketing team, Integrated Fundraising, Major Gifts and operations to ensure seamless alignment and the execution of marketing initiatives
Responsible for development and management of department budget
Lead team in driving investment and analyzing ROI of marketing efforts. Provide marketing analytics and dashboards to inform evolution of marketing program, including new, progressive growth opportunities and where to stop investing resources
Monitor market trends and donor feedback and adapt branding strategies to stay relevant
Measure, analyze, and report on marketing campaign performance to inform future strategies to achieve goals defined by key performance indicators
Monitor competitors and industry trends to inform strategic decisions
Utilize data-driven insights to evaluate content and channel performance and make recommendations for continuous improvement
Oversee marketing team including, content, education, social media, editorial, archives, brand, and creative services
Serve as Ambassador for CEO in high level donor meetings
Serve as a trusted advisor to the Global Chief Operating Officer and as a member of the senior leadership team on the development and implementation of strategic marketing and brand-building campaigns and growth
The CMO is the link between the marketing communications department, leadership, and the Board of Trustees, executing innovative stakeholder communications strategies to inform relevant parties about activities and accomplishments of the department and its program
Identify resources externally to support growing writing and content needs both in Israel and the U.S
Model and participate in promoting a fast paced, results oriented and collaborative organizational culture that values learning, continuous improvement and commitment to quality
Guide brand building, brand identity, and strategic positioning initiatives to strengthen the brand portfolio
Develop and oversee the Marketing and Communications department leadership team, providing direction, mentorship, and support to achieve strategic objectives
Collaborate with cross-functional teams to ensure cohesive and effective marketing campaigns
Recruit, train, manage, and nurture Marketing and Communications staff through goal setting, mentorship, evaluation, and recognition
Carry out leadership and managerial responsibilities in accordance with The Fellowship’s policies and applicable laws
Qualification
Required
Bachelor's degree in Business Administration, Marketing, Communications or related business fields
A minimum of 10 years in a senior leadership role with responsibility for leading a team
In-depth knowledge of marketing channels, tools and best practices
In-depth understanding of marketing, recurring revenue business models, and acquisition methods
Excellent communication and interpersonal abilities
Strategic thinker with a passion for brand building and market positioning
Excellent organizational, interpersonal, written and verbal skills
Ability to lead and direct a team
Demonstrable success creating, articulating, developing, implementing, and tracking strategies geared to market and revenue growth
Commitment to continuous development of best practices and innovation in all areas of marketing and practice development
Understand and leverage faith-based motivators that drive response from the Evangelical Christian community, ensuring communications are on brand, in IFCJ voice, and appeal to our constituents
Strong leadership skills with the ability to inspire, empower, and motivate staff to perform with excellence
Preferred
A Master's degree in Business Administration, Marketing, Communications or related business fields
Non-profit experience
Benefits
Medical
Vision
Dental
Retirement saving
Paid time off
Many other benefits
Company
International Fellowship of Christians and Jews
International Fellowship of Christians and Jews provides humanitarian aid and promotes cooperation between Christian and Jewish communities.