Plume Clinic · 6 days ago
Email Lifecycle Manager (Temporary, with Potential Conversion to Long-Term Role)
United States
Contract
Remote
Mid, Senior Level
$80K/yr - $85K/yr
5+ years expPlume is a mission-driven company aiming to transform healthcare for trans individuals. As an Email Lifecycle Manager, you will create and manage email marketing campaigns to enhance engagement, retention, and overall customer experience while collaborating with various teams to achieve data-informed results.
Health CareLGBTLifestyleMedical
No H1B
Responsibilities
Develop and execute Plume’s lifecycle marketing strategy through email campaigns
Build and maintain automated journeys that nurture leads, onboard new members, and re-engage lapsed audiences
Collaborate with team members and stakeholders to craft high-performing copy and visuals that align with Plume’s voice and values
Use data and segmentation to deliver targeted messaging that improves conversion and drives membership growth
Design and manage A/B tests to continually optimize engagement and performance
Oversee campaign calendars to ensure timely execution and alignment with broader marketing initiatives
Monitor campaign performance, analyze results, and provide data-driven insights and reports
Maintain email deliverability and compliance best practices (CAN-SPAM, HIPAA, etc.)
Stay current with lifecycle and email marketing trends to keep Plume’s strategy fresh and competitive
Manage our CRM platform and maintain good list hygiene
Design emails that adhere to modern email marketing best practices (mobile-first, accessibility, etc.)
Qualification
Required
A strong understanding and appreciation for the trans experience and a desire to increase access to gender-affirming care
5+ years of experience in lifecycle management, email marketing, and CRM management with a proven record of success
3+ years of experience developing and executing email marketing strategies
Deep proficiency in modern ESPs, such as ActiveCampaign, HubSpot, Klaviyo, or similar tools, particularly with email automation and CRM management
Experience with WYSIWYG (drag-and-drop) email design tools, such as BeeFree, Stripo, or similar tools
Experience with analysing email marketing performance and making data-driven optimizations
Ability to work collaboratively with cross-functional teams, including designers, marketers, and product teams
Strong organizational skills and the ability to manage multiple projects with tight deadlines
Preferred
Bachelor's degree in Marketing, Advertising, Communications, or a related field
Experience with marketing subscription or membership-based services
Experience with healthcare marketing, especially within a startup environment
Familiarity with HTML use within email design
Basic to intermediate graphic design skills and experience with tools such as Canva, Figma, and Adobe Suite programs
Benefits
Ground-Floor Equity (Series B)
Free Medical, Dental, and Vision on the first of the month after you start full-time work
Unlimited PTO
11 paid holidays and company shut-down for a week in December
401(k)
Free Plume and BetterHelp Subscriptions
Company
Plume Clinic
Plume is a health tech company for the transgender community.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$38MKey Investors
Transformation CapitalCraft Ventures
2022-08-23Series B· $24M
2021-02-02Series A· $14M
Leadership Team
Matthew Wetschler MD, MPH
CEO and Co-founder
Jerrica Kirkley, MD
Co-Founder, Chief Medical Officer of Plume
Recent News
2024-12-02
2024-05-23
Company data provided by crunchbase