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Phillips Infrastructure · 1 day ago

MARCOM Manager

Knoxville, TN

Full-time

Onsite

Mid, Senior Level

Phillips Infrastructure is seeking a MARCOM Manager who will be a strategic leader in the Marketing and Communications department. The role involves planning, developing, and implementing marketing and communication strategies to enhance the company's image and increase brand awareness.

Civil EngineeringConstructionService Industry

Responsibilities

Develop and implement integrated marketing and communications strategies to increase brand awareness and market share

Oversee the creation and delivery of press releases, advertisements, and other marketing materials

Lead the MARCOM team, including hiring, training, workloads, schedules, and deadlines

Mentor and develop staff using a supportive and collaborative approach

Direct the design and production of all marketing collateral and promotional materials

Manage the company's digital presence, ensuring content is up-to-date, relevant, and aligned with the brand strategy

Conduct research to analyze customer behaviors and market trends

Monitor and analyze the effectiveness of marketing content and campaigns, reporting on ROI

Collaborate with different departments to support their MARCOM needs

Engage with executives to determine MARCOM strategies and execution

Develop and manage the MARCOM budget, ensuring cost-effectiveness in all initiatives

Qualification

Marketing strategyMarket researchDigital marketingContent marketingLeadership skillsMarketing software proficiencySocial media platformsCommunication skillsDecision-making skillsCreativity