Xcel Energy · 1 week ago
Senior Brand Account Manager
Denver, CO, 80205
Full-time
Onsite
Mid, Senior Level
$98K/yr - $139K/yr
6+ years expXcel Energy is a leading combination electricity and natural gas energy company, offering a comprehensive portfolio of energy-related products and services. They are seeking a Senior Brand Account Manager to drive brand development strategies, strengthen relationships with key business partners, and oversee integrated marketing efforts to enhance brand reputation and affinity.
Electrical DistributionEnergyNatural Resources
Responsibilities
Develop strategic plans and engages with internal peers to develop and execute cross-functional advertising and marketing plans and programs. Ensures that work presented by the agency and internal teams is on strategy, supports the brand vision and strategic priorities and adherence to Xcel Energy standards and guidelines
Accurately interpret and articulate internal client/company goals, objectives and needs Oversees development of strategic briefing documents to ensure consistency with brand strategy and product/program goals. Route briefs to internal stakeholders for required approvals prior to agency/internal creative team kick-off
Monitors key success metrics, identifying under performance. They work with agency and relevant internal teams to report metrics and recommends opportunities for optimization to brand management team, internal stakeholders and agency partners
Proactively seeks and mines strategic opportunities that achieve company goals and appropriately enlists internal management and agency resources to address client opportunities/challenges. Develops a thorough knowledge and understanding of Xcel Energy business, products, markets, trends, and internal organization dynamics
Budget/financial management awareness and ownership as assigned and maintain a thorough and current knowledge of Xcel Energy programs and products
Qualification
Required
BA in Advertising, Marketing, Communications or related field or a combination of education and experience providing equivalent knowledge
6 years of advertising, communications or brand marketing experience which includes agency and ideally, client side experience
2 years of progressive team and peer leadership experience
Demonstrated in-depth knowledge of brand, advertising, marketing and promotion principles
Working knowledge of agency disciplines, process and workflow
Well versed in all tactical aspects of branding, advertising, marketing and sponsorships to include but not limited to; broadcast, print, direct mail, digital, social and promotions
Committed to collaboration and has experience working across marketing, brand and communications channels
Preferred
Strong communication skills; listens, talks, writes and presents well, communications are clear and concise
Is flexible and adaptable to change
Can effectively juggle multiple projects under tight deadlines
Anticipates potential problems and is committed to bringing forward innovative solutions
Can develop a proactive, friendly, trusted rapport with clients, peers and agency personnel
Well-versed in taking action to avoid and/or resolve conflict
Agency experience
Benefits
Annual Incentive Program
Medical/Pharmacy Plan
Dental
Vision
Life Insurance
Dependent Care Reimbursement Account
Health Care Reimbursement Account
Health Savings Account (HSA) (if enrolled in eligible health plan)
Limited-Purpose FSA (if enrolled in eligible health plan and HSA)
Transportation Reimbursement Account
Short-term disability (STD)
Long-term disability (LTD)
Employee Assistance Program (EAP)
Fitness Center Reimbursement (if enrolled in eligible health plan)
Tuition reimbursement
Transit programs
Employee recognition program
Pension
401(k) plan
Paid time off (PTO)
Holidays
Volunteer Paid Time Off (VPTO)
Parental Leave
Company
Xcel Energy
Xcel Energy is an electric and natural gas energy company that offers a portfolio of energy-related products and services to customers.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.39BKey Investors
US Department of EnergyBreakthrough Energy Ventures
2024-11-04Post Ipo Equity· $1.2B
2023-10-18Grant· $100M
2023-09-22Grant· $70M
Leadership Team
Robert Frenzel
Chairman, President and CEO
Tim Peterson
CIO/CTO
Recent News
2026-01-22
2026-01-17
2026-01-16
Company data provided by crunchbase