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Designit · 2 days ago

Content Marketing Manager, Blog

United States

Contract

Remote

Mid, Senior Level

$40/hr - $45/hr

4+ years exp

Designit is a company focused on crafting a better future through creativity. The Content Marketing Manager will support the Microsoft Cloud Marketing Blog and Social, developing and executing data-driven content strategies to engage customers and drive KPIs across multiple blog properties.

Brand MarketingConsultingProduct Design

Responsibilities

Plan, develop, and execute data-driven blog content strategies aligned with business goals, brand messaging, and audience needs across multiple blog properties to drive KPIs and customers into the marketing funnel

Ensure all blog content (new and maturing posts) adheres to brand voice, tone, style guidelines, accessibility standards, and is optimized for search and user experience to maximize the blog’s visibility

Partner with product marketing, integrated marketing, brand, SEO, and PR/corporate comms teams to develop engaging, high-quality blog content and communicate blogging best practices, editorial staging process, and SLAs

Own and maintain the blog editorial calendar, ensuring consistent and timely publishing that supports key initiatives and themes. Facilitate planning meetings with product marketing teams to source, schedule, and align content

Monitor KPIs and analyze blog performance using reporting tools like Adobe Analytics and Power BI. Provide insights to improve traffic and engagement metrics. Research industry trends, competitors, popular topics, and target audiences to help product marketing craft or refine their blog content strategies

Educate internal stakeholders on content strategy principles, workflows, and measurement frameworks to drive adoption of blogging best practices. Build trust with both clients and internal stakeholders and articulate strategy, performance, and recommendations

Partner with blog team coordinators reviewing content to optimize customer journeys, align with strategic blogging best practices, and staging in content management systems (CMS). Delegate and distribute workload to ensure blogs meet publishing timing and SLAs

Partner with the platform team on blog and content management system’s layout, design, content tagging and taxonomies, platform improvements, SEO strategies, and user experience optimization. Coordinate to ensure website functionality and flag technical issues

Qualification

Content strategyPerformance analysisDigital marketingContent management systemsAdobe AnalyticsCustomer service experienceCommunicationCritical thinkingPresentation skillsCollaboration

Required

4 – 6 years of experience in content marketing or content strategy

Minimum of 3 years of experience in digital marketing or editorial publishing

Ability to track, analyze, and report on content performance and make data-driven recommendations (experience with Adobe Analytics, Google Search Console, Power BI, or Microsoft Clarity reporting tools preferred)

Excellent verbal and written communication, critical thinking, and presentation skills

Knowledge of content management systems (WordPress, Adobe Experience Manager, etc)

Familiarity with Microsoft SharePoint, Word, PowerPoint, Excel, Teams, and Outlook