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Persado · 3 days ago

Operations Marketing Designer

New York, NY

Full-time

Hybrid

Mid Level

$80K/yr - $100K/yr

Persado is a leader in Motivation AI, providing personalized communications for major brands. They are looking for a creative Marketing Designer to develop visual assets that enhance marketing strategies across digital and print channels, ensuring brand consistency and effective communication.

Artificial Intelligence (AI)Content CreatorsContent MarketingDirect MarketingEnterprise SoftwareGenerative AIInsurTechMachine LearningNatural Language ProcessingSoftware

Responsibilities

Design visual assets for email, direct mail, social media, websites, web banners, and others

Translate marketing briefs into campaign concepts and design executions. Produce innovative and effective creatives for digital and print advertising initiatives

Uphold and apply brand standards of each customer to ensure cohesive, consistent messaging across all channels

Partner with Content and Development teams to align creative execution with goals and timelines

Manage multiple design projects simultaneously and for different customers, delivering high-quality work within scope, timeline, and budget

Support marketing campaigns through photography, videography, and illustration when needed

Qualification

Adobe Creative SuiteTypographyVisual CommunicationMarketing StrategyPrint Production WorkflowsPortfolio DevelopmentLearn QuicklyCommunication SkillsProject ManagementCollaboration

Required

Proven design expertise in typography, layout principles, color theory, and visual communication

Advanced proficiency with Adobe Creative Suite and related design tools: Sketch, Figma, Canva

Understanding of marketing strategy, audience targeting, funnel stages, and conversion goals

Strong communication skills, including presenting ideas and accepting constructive feedback

Ability to learn new tools, techniques, and visual trends quickly

A strong, varied portfolio demonstrating design process and work across multiple media formats

Ability to design modular and reusable creative systems that scale across formats, channels, and variants

Strong understanding of print production workflows for direct mail and paper-based campaigns

Hands-on experience creating production-ready print assets, including: Correct use of bleeds, crop marks, trim, and safe areas; Exporting PDF/X-1a and PDF/X-4 compliant files; CMYK color workflows and print color management

Experience working with printing agencies, understanding: Pre-press requirements; File handoff standards; Proofing and approval cycles. Comfortable coordinating remote proofing with external print vendors

Experience designing layouts that support Variable Data Printing (VDP)

Familiarity with paper stock types, finishes, folds, perforations, and die cuts, and how these impact design and layout

Experience using AI tools to accelerate creative workflows, including concept exploration, layout ideation, and copy variation

Interest in continuously evolving design processes using automation and AI-assisted tools

Preferred

Bachelor's degree in Graphic Design or a related field preferred

Benefits

Competitive and equitable compensation with generous benefits packages globally

401k (matching) to prepare for your future

We encourage professional growth through our dedicated enablement and training, as well as on demand tools and resources

Employee Enrichment Fund to pursue a passion or upgrade your home office

Structured onboarding program to ensure a confident start and long-term success for new hires

Strong emphasis on career development and mobility, continuous feedback loops and performance management

Flexible time off to support work-life harmony (including Summer Fridays)

#PersadoCares: two paid Volunteer days per year and charitable donation match

Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, monthly diverse speaker series, commitment to bias-free recruitment, ERGs (#culture, #mindsmatter, #parents, #women, #green, #pride - and more)