AirSculpt · 5 days ago
Director of Performance Marketing
United States
Full-time
Remote
Director/Executive
8+ years expAirSculpt is a next-generation body contouring treatment provider, seeking a Director of Performance Marketing to oversee its paid media strategy aimed at maximizing revenue and efficient customer acquisition. This role involves refining media strategies, collaborating with various teams, and providing leadership on campaign performance to drive business success.
Cosmetic SurgeryHealth Care
Responsibilities
Develop media strategy and plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.) based on business needs and objectives
Oversee the media agency on the daily execution and analysis of digital campaigns specifically within Google Ad Words and Facebook Ads Manager including monitoring and managing daily and weekly media budget allocation against key KPIs like leads, consults, cases and overall ROAS
Ensure the accuracy of media performance dashboards which provide executive level summaries on a weekly, monthly, quarterly basis providing an intelligent clear synthesis of insights and appropriate action plans based on conclusions
Develop measurement plans to ensure all key metrics are appropriately & accurately collected; and develop and execute test & learn roadmap to maximize performance
Collaborate with content team on creative opportunities based on insights from ad testing
Manage AirSculpt’s media spend budget, monitoring forecast and collaborating with the Finance team on media investment reporting
Explore and test into upper funnel channel and tactics like OTT/CTV
Oversee SEO manager and agency with the goal of driving increased site traffic through SEO related initiatives
Stay updated on emerging trends in the paid digital media place
Other tasks as assigned by management
Qualification
Required
Minimum 8 years of experience in Digital Media; leading digital and demand generation campaigns, SEO/SEM as well as experience in using digital media including Connected TV
Ideal background is in the health and wellness vertical and comfortable/experienced with working in an entrepreneurial paced environment
Would be beneficial to have experience focused on B2C, working with a product/service with little brand awareness but deep category awareness/consumer intent and consideration
Ability to think strategically as well as be informed with deep data insights to identify target audiences and devise communications that inform and motivate leads to convert based on the AirSculpt brand positioning and value proposition
Ability to scale/flex quickly from being a strategic thinker to a hands on manager and executor
Strong project management skills
Comfortable leading and managing agencies, partners and people
Proven ability to identify insights, synthesize and data, build a presentation for cross-functional and executive level audiences
Excellent, proactive communicator; strong verbal and written communications skills
Strong organizational and time management skills, self-starter
Strong interpersonal skills with the ability to communicate technical concepts to non-technical audiences
Executes with a test-and-learn mindset, demonstrating ability to assess new opportunities (audiences, creative) and make data-driven decisions to drive measurable performance improvements across all managed channels
Deep hands on Experience with Google and Meta Ad platforms, Proficient in Microsoft Excel (ie. Pivot Tables, VLOOKUP) and Google Sheets, Looker Studio
Benefits
Competitive choices for health, dental and vision coverage; 1x base salary in life insurance, plus Short-Term and Long-Term Disability
401(k) & Roth IRA
Vacation and sick days, as well as company holidays
Company
AirSculpt
AirSculpt® is a next-generation body contouring treatment designed to optimize both comfort and precision, available exclusively at AirSculpt offices.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Vesey Street Capital Partners
2021-10-29IPO
2019-01-07Private Equity
2018-10-22Series Unknown
Leadership Team
Danna Hopkins
Chief Operating Officer
Recent News
News-Medical.Net
2026-01-03
News-Medical.Net
2025-12-24
Company data provided by crunchbase