Visionary Integration Professionals (VIP) · 1 day ago
Business Development Representative
Visionary Integration Professionals (VIP) is a management consulting and technology deployment solutions provider. They are seeking a highly motivated entry level Business Development Representative to drive growth by generating and nurturing qualified leads in the state and local government sector.
CRMDevOpsGovernmentInformation TechnologyManagement ConsultingRoboticsSoftware
Responsibilities
Demand Generation & Growth Marketing
Create a demand generation strategy that supports VIP’s growth objectives
Work with marketing to plan and execute multi-channel campaigns that include social, webinars, email, and paid ads that drive inbound traffic
Coordinate and promote webinars and other events involving business stakeholders and external partners
Follow-up with conference attendees
Continually analyze effectiveness of your efforts to make data-driven improvements
Content & Product Marketing
Work with internal stakeholders and partners to create targeted content that drives lead generation among VIP’s target customers
Distribute content across various channels to promote prospect engagement
Nurture leads through the sales funnel by developing targeted content including emails, web content, blog posts, case studies, etc
Own and execute the social media strategy, primarily focusing on LinkedIn
Optimize VIP’s SEO strategy for web-based content and prepare the company to score highly in AI-based search
Develop, track, and report on KPIs to focus on continuous improvement of your efforts
Lead Generation & Nurturing
Develop and maintain a pipeline of marketing-qualified leads (MQLs) and track conversion through the funnel
Ensure all leads are either with sales or are in email nurtures for latent warming
Budget Management
Manage and allocate budgets across demand generation channels
Monitor spending and Return on Ad Spend (ROAS), adjusting strategies to maximize marketing investments
Qualification
Required
1 year of sales experience, ideally in B2B SaaS or IT services
Experience conducting meetings with leads with the goal being to gather basic business needs to qualify the lead
Self-starter, able to execute independently and work cross-functionally
Benefits
Medical
Dental
Vision
A 401(k) Plan and Company Match
Short-Term and Long-Term Disability coverage
Basic Life Insurance
7 Paid Holidays
Flexible Paid Time Off
Company
Visionary Integration Professionals (VIP)
A strategic approach to accelerate results.
Funding
Current Stage
Growth StageTotal Funding
$58.4MKey Investors
Morgan Stanley Credit Partners
2024-10-09Acquired
2018-11-27Debt Financing· $47.27M
2007-10-22Series B· $11.13M
Recent News
EIN Presswire
2025-01-31
Company data provided by crunchbase