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Walmart Canada · 1 day ago

(USA) Manager, Digital Marketing & Owned Operations (Email, SMS, Push)

Bentonville, AR

Full-time

Onsite

Entry, Mid Level

$80K/yr - $155K/yr

2+ years exp

Walmart Canada is seeking a Manager for Digital Marketing & Owned Operations at Sam's Club. In this role, you will oversee the production and deployment of customer communications across various channels, ensuring high-quality, personalized campaigns are executed effectively.

DeliveryRetailShopping

Responsibilities

Own end-to-end owned messaging operations across multiple concurrent campaigns—build, configure, QA, schedule, deploy, and validate post-deployment health checks in SFMC and Airship

Deliver scalable, high-quality email builds by coding templates/modules using HTML/CSS/AMPscript, including dynamic and personalized content insertion

Operationalize experimentation by setting up and managing A/B and multivariate tests, maintaining clean campaign versioning, and ensuring testing rigor across variants

Set a high QA bar for content accuracy and technical performance—validate links, tracking, personalization logic, segmentation rules, and rendering across major email clients and mobile devices

Streamline internal QA and approvals by preparing creative/builds for review, collecting feedback, and incorporating edits quickly and accurately

Handle change requests fast—triage updates, implement adjustments efficiently, and keep campaigns on schedule without sacrificing quality

Expand omnichannel execution by managing setup through deployment for push, in-app, and message center campaigns leveraging Airship and SFMC (and supporting SMS execution as needed)

Build smarter targeting and personalization by pulling and helping define complex audience segments using SQL, enabling more relevant, data-driven campaigns

Improve throughput and reliability by partnering with production/operations peers on documentation, knowledge sharing, and process efficiencies that reduce errors and rework

Qualification

Salesforce Marketing Cloud (SFMC)HTML/CSS/AMPscriptA/BMultivariate testingMobile messaging operationsSQLBuilder/operator mindsetOwned channel operationsCollaboration skills

Required

Bachelor's degree in Marketing, Business, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field

Demonstrated experience running owned channel operations in a high-volume environment—comfortable managing multiple timelines and stakeholders

Strong hands-on expertise with Salesforce Marketing Cloud (SFMC) for campaign production, testing, scheduling, deployment, and post-send validation

Solid email build/development skills: HTML/CSS + AMPscript, including dynamic/personalized modules and troubleshooting rendering issues

Experience managing A/B or multivariate testing and campaign versioning with operational discipline and attention to detail

Deep familiarity with email QA best practices, including cross-client and mobile rendering validation, link/tracking checks, and personalization proofing

Working knowledge of mobile messaging operations (push/in-app/message center), ideally using Airship (or comparable tooling)

Ability to support data-driven targeting—comfortable using SQL to pull/refine segments and collaborate on complex audience definitions

A builder/operator mindset: fast, precise execution; proactive issue-spotting; and a continuous improvement approach to process and quality

Strong collaboration skills with creative, lifecycle, analytics, and operations partners to keep work moving and standards high

Preferred

Advertising

Marketing

Working on cross-functional teams or projects

Benefits

Health benefits include medical, vision and dental coverage

Financial benefits include 401(k), stock purchase and company-paid life insurance

Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.