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Cella · 3 days ago

Manager, CRM and Lifecycle Marketing (Hybrid)

Hoboken, NJ

Contract

Hybrid

Mid, Senior Level

$65/hr - $75/hr

5+ years exp

Cella is a premier organization dedicated to a customer-first mission, seeking a strategic, data-driven Marketer to join their Lifecycle Marketing Team. This role focuses on championing a world-class paid membership program and supports new benefit launches and exclusive member-only events to enhance member engagement and loyalty.

Content MarketingDigital MarketingInformation Technology

Growth Opportunities

Hiring Manager

Rachele Serres

Responsibilities

Partner with the Benefits & Events Marketing lead to execute against new benefit and member event objectives

Build and execute launch plans for new benefits, member-only events, and product enhancements, using planning tools to streamline timelines, scenario-plan, and improve cross-functional alignment

Collaborate with analytics partners to measure launch and event performance, identify patterns, forecast behavior, and translate insights into actionable improvements

Write clear, strategic creative briefs and collaborate with internal creative teams to deliver high-quality assets

Own the marketing calendar for benefit launches and events; recap performance and iterate on messaging, segmentation, and creative to improve in-market results

Identify triggered CRM opportunities in partnership with Brand, Early Tenure, and Later Tenure teams

Work with CRM Product and Engineering teams to build and refine automated programs, leveraging predictive models for smarter targeting and personalization

Qualification

CRM experiencePerformance marketingData analysisDirect-response campaignsCollaboration skillsAgilityExperience in subscription-based environmentMBA preferredCustomer-first mindsetCommunication skills