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NBCUniversal · 7 hours ago

Manager, Content & Consumer Insights

Universal City, CA

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $105K/yr

5+ years exp

NBCUniversal is one of the world's leading media and entertainment companies. The Manager, Consumer Insights (Content & Audience Intelligence) supports projects that enhance understanding of audiences and content opportunities, collaborating with various teams to translate data into actionable recommendations.

BroadcastingMedia and EntertainmentNews

Responsibilities

Help design and execute all phases of research workstreams, including writing briefs, drafting surveys and discussion guides, completing analysis, developing insight narratives, and presenting findings

Research deep dives will include key areas such as audience segments, genre fandoms, sports cohorts, and franchise/IP or platform insights

Oversee weekly title level tracking to deliver a comprehensive view of internal and external content performance

Craft memos that set performance expectations and synthesize key learnings across the lifecycle of a title

Continuously look for ways to uplevel insights, deliver timely signals, and drive strategic recommendations

Collaborate with Content Insights, Strategy, Analytics, and Data Science partners to tell holistic stories about titles, audience needs, behaviors, and opportunities

Help foster a consumer‑centric culture by bringing human insights and the voice of the consumer into briefs, recommendations, and decisions

Leverage innovative research methodologies and AI-enabled tools streamline repeatable workflows (e.g., survey design, coding, synthesis, visualization)

Synthesize qualitative, quantitative, and first-party signals into clear insights that surface audience motivations, needs, and opportunities to drive fandom, loyalty, and long-term value

Build trusted stakeholder relationships by delivering clear, timely updates and tailoring insights to needs

Support management of relationships with external research agencies and vendors, ensuring high-quality deliverables

Qualification

Consumer insightsMarket researchQuantitative researchQualitative researchData analysisSurvey research toolsAI toolsProject managementCommunication skillsAttention to detailStorytellingAdaptability

Required

5+ years of experience in consumer insights, market research, or audience strategy within entertainment, streaming media, or a related industry

Hands‑on experience with quantitative (e.g., surveys, correlation analysis, segmentation) and qualitative (e.g., focus groups, ethnography) research methodologies

Experience coordinating and maintaining ongoing tracker programs (in-house or syndicated)

Skilled at digging into data to identify trends and insights beyond what's visible on the surface

Ability to synthesize first‑, second‑, and third‑party data into clear, actionable insights. Experience collaborating with analytics teams to integrate these datasets and make recommendations together

Excellent written and verbal communication skills, with experience presenting insights to cross‑functional partners

Demonstrated ability to manage multiple projects in a fast‑paced, matrixed environment

Strong attention to detail and data accuracy

A genuine passion for entertainment and media, coupled with a deep curiosity about culture and trends as they relate to content and audiences. You also keep a pulse on industry trends and competitive dynamics

Preferred

Strong project management skills with the ability to prioritize and move multiple projects forward effectively

Natural storyteller with an ability to synthesize data and insights into accessible narratives and offer a strategic point of view

Comfortable working independently while collaborating closely with partners and managers

Proactive, adaptable, and energized by a fast‑moving, insights‑driven environment

Proficiency in survey research tools (e.g., Qualtrics) and analysis tools (e.g., SPSS)

Experience leveraging innovative tools, including AI, to automate and streamline research workflows and visualization (e.g., Tableau, Excel, R/Python)

Interest in emerging research technologies, trends, and innovative methodologies

Benefits

Medical, dental and vision insurance

401(k)

Paid leave

Tuition reimbursement

A variety of other discounts and perks

Company

NBCUniversal

Glassdoor4.0

NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10001+ employees