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Launch That · 23 hours ago

Media Buyer (TV & Video)

Orlando, FL

Full-time

Hybrid

Senior Level

5+ years exp

Launch That is an entrepreneurial digital marketing startup founded in 2007, currently seeking a results-driven media buyer. The role involves planning and optimizing media budgets across linear and streaming platforms, ensuring effective lead generation and vendor accountability.

AdvertisingInternetMarketing

Growth Opportunities

Responsibilities

Own the planning, allocation, and optimization of spend across linear and streaming/CTV platforms

Manage media budgets against defined qualified lead volume and cost per acquisition (CPA) targets

Evaluate pricing, reach, frequency, inventory quality, and placement performance

Reallocate spend based on performance trends, testing outcomes, and funnel impact

Identify opportunities to improve CPMs and cost per qualified lead through smarter buying strategies

Serve as the primary point of contact for third-party media buying vendors

Evaluate and challenge vendor recommendations using performance data while holding them accountable to pricing transparency and delivery

Test new media buying partners, platforms, or direct-buy opportunities for efficiency gains

Ensure vendor strategies align strictly with business goals rather than standard media norms

Partner with internal stakeholders and vendors to develop and test new TV and video creative

Provide performance-driven feedback on messaging, formats, lengths, and placements

Ensure creative testing is structured, measurable, and tied directly to funnel outcomes

Adjust placements and creatives to proactively improve lead quality

Monitor and analyze funnel metrics including lead volume, quality, and down-funnel performance

Translate performance data into clear insights, risks, and recommendations for leadership

Deliver regular reporting highlighting wins, challenges, and optimization opportunities

Identify and recommend improvements for gaps in measurement, attribution, or reporting

Qualification

TV media buyingStreaming/CTV platformsMedia budget managementPerformance analysisVendor accountabilityCommunication skillsGoal-oriented mindsetCollaboration

Required

Bachelor's degree in Marketing, Advertising, Communications, or a related field (or equivalent practical experience) coupled with 5+ years of hands-on experience in TV media buying across linear and/or streaming/CTV platforms

Proven experience managing and optimizing significant media budgets

Strong understanding of TV pricing models, inventory types, and negotiation dynamics

Ability to analyze performance and funnel data beyond surface-level media metrics

Ability to clearly communicate performance insights to non-media stakeholders

Comfortable operating in a performance-driven, goal-oriented environment