Beyond Imaging · 4 days ago
Head of Marketing (Healthcare B2B & B2C)
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/ExecutiveBeyond Imaging is seeking a high-performing marketing leader to establish and lead the marketing function for medneo UK. The role focuses on driving brand growth and market visibility across both B2B and B2C sectors in the healthcare industry.
Health CareHealth DiagnosticsHospital
Responsibilities
Build the entire marketing foundation, infrastructure and strategy
Deliver integrated campaigns that drive measurable results
Manage agencies and suppliers to high performance
Represent marketing at senior level, influencing business direction
Support the UK growth plan including new service lines, mobile diagnostics expansion, and tender-related positioning
Define and deliver a bold, commercially aligned marketing strategy supporting business growth across B2B, B2C and NHS customer groups
Ensure medneo UK is positioned strongly within the diagnostic imaging, mobile MRI/CT and clinical services sector, including tender-related messaging and competitive differentiation
Build the frameworks, processes, performance dashboards and success metrics required for a high-performing marketing function
Own the medneo UK brand direction, ensuring it is innovative, consistent and distinctive across all channels
Lead brand development projects, tone-of-voice evolution, brand architecture, service proposition messaging and competitive positioning
Drive innovation in content, creative, digital and offline channels to accelerate reach and engagement
Lead SEO strategy, technical optimisation and content structure
Run PPC/SEM campaigns (Google, paid social, remarketing) to generate leads and patient demand
Oversee digital analytics, funnel performance, attribution modelling and CRO
Manage marketing automation, CRM campaigns and email strategies
Create and oversee high-quality content: case studies, thought leadership, clinical narratives, sales collateral, proposal decks and tender-support material
Build a strong presence across LinkedIn, X, Instagram and specialist healthcare communities
Plan and deliver print advertising, outdoor media, direct mail, and trade publication placements
Lead exhibition and event strategy (healthcare conferences, trade shows, NHS engagement events)
Drive campaigns that support tender positioning, partnership visibility, commercial bids and stakeholder influence
Build targeted segmentation strategies for healthcare decision makers
Deliver integrated patient-acquisition campaigns for the Central London clinic
Optimise local SEO, referral pathways and appointment conversion
Manage creative, digital, PR, media-buying and SEO/PPC agencies with accountability for performance and ROI
Partner closely with the CEO, Commercial Director, Operations Director and clinical stakeholders to ensure alignment and impact
Communicate marketing performance with clarity to the UK leadership and wider organisation
Own the marketing budget; allocate spend with a commercial, ROI-led mindset
Build dashboards for funnel metrics, campaign results, revenue attribution, patient acquisition and B2B lead quality
Use Google Analytics, CRM insights, tracking tools and robust reporting methodologies to drive decisions
As the organisation grows, build and lead an internal marketing team with clear capability development, mentoring and performance culture
Qualification
Required
Senior-level marketing background within healthcare, ideally diagnostics, imaging, medical technology, or clinical services
Proven success in high-pressure, high-growth environments with bold decision making and entrepreneurial delivery
Strong experience across SEO, PPC, CRM, analytics, content, brand, offline media, integrated campaigns
Ability to operate both strategically and hands-on with equal confidence
Demonstrable experience supporting NHS B2B relationships, healthcare tenders, or procurement environments
Strong multi-channel understanding (digital, PR, social, events, offline)
Excellent stakeholder management at senior level, with the ability to challenge and influence
High commercial acumen and data-driven mindset
Preferred
Experience in mobile healthcare services, diagnostic imaging or outsourced clinical service providers
Understanding of UK healthcare policy, patient pathways or NHS commissioning
Experience leading agencies or building internal marketing teams
Benefits
Hybrid working - ideally you will be based with 1 hour commute of London
Time to Recharge: 25 days holiday + bank holidays + up to 3 extra for long service
Private Medical Insurance (Bupa) – includes pre-existing conditions
Add-On Family Health Options and Life Assurance x5
Dedicated Wellbeing Tools
Career Growth: Paid CPD, structured development, internal promotions
24/7 GP Access + Mental Health First Aiders
True Team Culture – You’re supported, heard, and never just a number
Plus: Blue Light Card, gym discounts, cycle to work, cashback plans, Tastecard, Denplan, tech vouchers & more
Discount for friends & family MRI scans in the London centre
Inclusive, values-led culture that celebrates you
Company
Beyond Imaging
Beyond Imaging ist ein führender Anbieter innovativer, hochwertiger bildgebender Diagnostik in Deutschland – mit klarem Fokus auf Privatmedizin, Präventivmedizin und Sportmedizin.
Founded in 2011
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$35MKey Investors
European Investment Bank
2017-11-13Debt Financing· $35M
2015-08-25Corporate Round
Company data provided by crunchbase