Chase · 1 hour ago
Chase Home Lending - Marketing Content Strategy and Segments
3415 Vision Dr, Columbus, OH, 43219, US
Full-time
Onsite
Director/Executive
10+ years expChase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. The Executive Director, Marketing Content Strategy and Segments Lead will shape the future of homebuying through innovative, data-driven content and will be responsible for crafting strategies that elevate the Chase Home Lending brand and empower customers on their homeownership journey.
BankingFinancial Services
Responsibilities
Design and implement a comprehensive content strategy aligned with Chase Home Lending’s marketing objectives and brand voice
Utilize competitive content assessments and analyze emerging trends and consumer preferences to inform strategy
Enhance content strategies for key segments, including Starter, First-Time Homebuyers, and Experienced Buyers. Collaborate with cross-functional teams to ensure a holistic, end-to-end approach and enhance educational and other content for Chase Home Lending customers
Leverage data, insights, and competitive frameworks to guide content creation and strategy
Monitor and analyze content performance using analytics tools; track engagement, traffic, and conversion rates to optimize strategies and drive data-driven decisions
Identify and implement the best content models to maximize reach and impact
Develop and execute strategies to advance the use of AI in content delivery at scale, building roadmaps for optimization, operational efficiency, and cost savings
Partner with sales, product development, customer service, and other departments to ensure content aligns with overall business goals and messaging
Provide thought leadership and maintain a strong strategic focus in all aspects of the role
Qualification
Required
10+ years of experience in marketing, strategy, and content leadership roles
Proven strategic thinker with strong analytical and data-driven decision-making skills
Ability to quickly learn and understand business models, products, and customer needs
Self-motivated, proactive, and able to work independently with minimal direction
Deep understanding of business and market dynamics, including financial performance, objectives, challenges, and the competitive landscape
Excellent problem-solving and analytical skills
Results-oriented, with a track record of setting and achieving ambitious goals
Demonstrated entrepreneurial leadership and personal initiative
Advanced proficiency in MS Excel and PowerPoint
Experience working effectively in a matrixed, cross-functional environment
Ability to communicate complex topics clearly in both written and verbal formats, including to senior leadership
Benefits
Comprehensive health care coverage
On-site health and wellness centers
A retirement savings plan
Backup childcare
Tuition reimbursement
Mental health support
Financial coaching
Company
Chase
Chase provides broad range of financial services. It is a sub-organization of JP Morgan Chase.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Mike McDonnell
Managing Director, Head of Chase Travel Platform Product
Nicole Sanchez
Managing Director, Consumer Bank, GM and Product Executive, Growth Financial Products
Recent News
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2026-01-09
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