Apply on Employer Site

Wray Ward · 19 hours ago

Media Planner

Charlotte,NC,US

Full-time

Onsite

Mid Level

3+ years exp

Wray Ward is a creative agency that focuses on transforming spaces into stories and materials into experiences. The Media Planner will manage the media planning process for client accounts, develop tactical media recommendations, and collaborate with cross-functional teams to ensure alignment and effectiveness of media strategies.

AdvertisingConsultingMarketing

No H1B

Responsibilities

Utilize media research tools for data analysis to support strategic media planning decisions

Collaborate with media buyers to develop tactical recommendations aligned with client objectives

Work directly with and manage media vendors to develop, execute and measure media recommendations across digital and traditional opportunities that fall outside of biddable platforms

Partner with cross-functional teams and participate in client presentations and in some cases, serve as the primary media point of contact for day-to-day client communication

Develop and maintain details related to media investments, insertion orders and ads trafficking across relevant media placements

Work closely with media buyers to provide guidance on project parameters, offer feedback based on campaign strategy, and maintain brand consistency throughout the process

Develop comprehensive narratives within measurement and performance reports, leveraging insights to identify trends and opportunities

Stay abreast of emerging trends within paid media and client industries, and demonstrate an eagerness to want to advance the team’s overall quality of work

Qualification

Media planning experienceMedia buying processesMedia research toolsDigital media landscapeBachelor's degreeOrganizational skillsProblem-solvingCreative solutions