Zerorez, Inc. · 1 week ago
Associate Regional Marketing Manager
Dallas, TX
Full-time
Onsite
Mid Level
$60K/yr - $70K/yr
3+ years expZerorez, Inc. is a national, values-driven brand seeking an Associate Regional Marketing Manager to drive revenue growth and brand performance across the Dallas, Fort Worth, and Tulsa markets. The role involves local marketing execution, market-level strategy, and performance optimization while ensuring alignment with national brand standards.
CommercialHome RenovationHome ServicesLaundry and Dry-cleaning
Hiring Manager
Tyson Eyre
Responsibilities
Develop and execute localized marketing plans to drive lead volume, revenue, and market share
Adapt national campaigns to fit local market dynamics, seasonality, and competitive landscape
Own go-to-market planning for promotions, pricing initiatives, and new service launches
Manage market-level KPIs including lead volume, cost per lead, conversion rate, and revenue attribution
Analyze performance dashboards and reports to identify opportunities, risks, and optimizations
Partner with the Marketing Director to forecast demand and adjust spend based on performance
Oversee execution of local paid media (digital, search, social, radio, TV, mail)
Manage local SEO, listings, reviews, and reputation management initiatives
Lead grassroots and community marketing efforts (events, social, partnerships, sponsorships)
Act as the primary marketing liaison to branch leadership and operations teams
Collaborate closely with Call Center, Lifecycle Marketing, and Analytics teams to improve conversion and retention
Ensure marketing initiatives are operationally aligned and executable
Manage assigned market budgets and ensure efficient allocation of spend
Work with approved vendors and agencies to execute campaigns and optimize performance
Ensure compliance with brand standards and financial controls
Qualification
Required
3+ years of experience in B2C marketing, service business preferred
Strong understanding of performance marketing and local market execution
Proven ability to analyze data and make performance-driven decisions
Experience partnering with operations and local leadership teams
Strong project management and communication skills
Ability to travel between DFW and Tulsa
Preferred
Experience in home services, franchised, or multi-location businesses
Familiarity with CRM, call tracking, and marketing attribution tools
Company
Zerorez, Inc.
Founded in 2001, Zerorez is a carpet (tile, rugs, air ducts and upholstery) cleaning franchisor with headquarters in American Fork, Utah, and franchisees and operations throughout North America and the United Kingdom.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Peggy Cafarelli
Owner/CEO
Benjamin Hulme
COO
Company data provided by crunchbase