Allergan Aesthetics, an AbbVie Company · 3 hours ago
Senior Manager, Customer Marketing- Allergan Aesthetics- Irvine, CA
Allergan Aesthetics, an AbbVie company, develops, manufactures, and markets a portfolio of leading aesthetics brands and products. The Senior Manager, HCP Marketing, is responsible for developing and executing integrated marketing strategies focused on health care providers for the Juvederm Collection of Fillers, ensuring effective collaboration and measurable impact on brand performance.
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Responsibilities
Create and execute strategic, provider-centric marketing plans that drive engagement and business growth for Allergan Aesthetics’ filler franchise through the HCP channel
Lead the development of HCP-targeted assets, messaging, and educational content aligned to business objectives and field needs
Oversight of agency relationships and effective management of the marketing budget
Guide the implementation of the business model, providing strong support and communication to field sales teams and ensuring alignment across commercial functions
Plan and lead provider and consumer focused promotional campaigns, launches, and pricing initiatives to drive consideration, trial, and conversion
Direct future label updates and expansions, developing and executing tailored strategies for new indications and consumer target expansion
Drive connectivity and engagement between the brand and the sales force, delivering strategic tools, training, resources, and agile communications to support field impact
Develop and execute HCP social and digital content strategies to grow awareness, foster a community, and position the brand as a category leader among providers
Lead pricing strategy, capital promotions, and offer management—collaborating with sales, finance —in service of business growth and provider value
Analyze and execute market opportunities within the medical weight loss space, including provider-focused programs to expand penetration and impact
Ensure excellence in execution and compliance by fostering strong partnerships with Medical Affairs, Legal, Regulatory, and Compliance
Monitor performance and KPIs, leveraging insights and field feedback to optimize initiatives and drive continuous improvement
Qualification
Required
Bachelor's degree in Marketing, Business, or related field required
5-10 years in HCP/B2B marketing within the healthcare, device, or pharma sectors
Demonstrated leadership in strategic marketing execution, provider program development, cross-functional collaboration, and managing complex projects
Proven expertise in field team engagement and provider-focused campaign success
Strong analytical, communication, and influencing skills
Ability to see the big picture, but obsess over the small details
Exceptional leadership skills and marketing savvy
Strong creative and conceptual thinking skills
Ability to combine business acumen, innovation, strategic thinking and the ability to lead and inspire
Good liaison with internal and external partners; ability to work in a matrixed environment
Solid business acumen and ability to translate business and brand strategy into marketing programs
Ability to manage and direct internal creative teams and external agencies
Ability to thrive in a fast-paced, deadline driven, team environment
Strong communication skills, both verbal and written
Strong interpersonal skills
Strong problem resolution skills
Strong budget management experience
Presentation skills
Self-starter with a positive, can-do attitude
Flexible, adaptable and able to navigate fast-changing environment
Ability to travel (up to 25-30%)
Preferred
MBA or relevant advanced degree preferred
Experience driving business model innovation, capital equipment marketing, and market expansion highly desirable
Benefits
Paid time off (vacation, holidays, sick)
Medical/dental/vision insurance
401(k)
Company
Allergan Aesthetics, an AbbVie Company
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products.
H1B Sponsorship
Allergan Aesthetics, an AbbVie Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
2022 (16)
2021 (14)
2020 (5)
Funding
Current Stage
Late StageLeadership Team
Recent News
2025-12-04
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