Journeyman Distillery · 6 days ago
Director of Sales and Marketing
Valparaiso, IN
Full-time
Onsite
Director/Executive
7+ years expJourneyman Distillery is seeking a driven, results-focused Director of Sales & Marketing to accelerate revenue and strengthen the impact of our growing brand. This leader will guide the teams responsible for marketing, events sales, and alcohol distribution sales—ensuring tight alignment, disciplined execution, and measurable growth within each function.
ManufacturingWine And SpiritsWinery
Hiring Manager
Garland Laughner, PHR
Responsibilities
Lead Events sales strategy to increase booked business and average event value
Drive Distribution sales by strengthening relationships with wholesalers, retailers, and on-premise partners
Identify new revenue opportunities in key markets and channels
Ensure consistent pricing, positioning, and promotional strategies across sales functions
Oversee all brand marketing, storytelling, and creative execution
Ensure consistent brand identity across digital, on-site, packaging, and partner touchpoints
Grow brand awareness in target markets through campaigns, partnerships, and public relations
Guide content strategy to support both customer engagement and sales ability
Provide clear direction, goal setting, coaching, and accountability across all teams
Build processes that bring alignment between Marketing, Events Sales, and Distribution Sales teams
Develop talent, establish performance expectations, and ensure smooth collaboration
Implement systems for tracking performance, reporting progress, and addressing gaps
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Communications, Hospitality Management, or Sales Management
7 - 10 years of progressive experience in a combination of sales and marketing
3 - 5 years in a leadership position, overseeing teams and driving strategy
Demonstrated success in: building and executing revenue-generating sales strategies; developing integrated marketing campaigns; managing a sales pipeline and forecasting revenue; leading cross-functional collaboration
Experience managing CRM platforms, coordinating with outside vendors, and managing budgets
Preferred
Familiarity with Entrepreneurial Operating System (EOS) is a plus
Benefits
Outstanding Growth Opportunity!
Paid Time Off
401(k) with Employer Match
Medical, Dental, Vision, Life, and Supplemental Insurance Options
Free Quarterly Bottle of Spirit (21+)
Loyalty Incentives (ask about our 5-Year Bottle Reward!)
Employee Discounts
Monthly Founder's Day event with Owner/Founder, Bill Welter
Annual Employee Party
Company
Journeyman Distillery
Journeyman Distillery is a beverage manufacturing company that produces and markets a wide range of wines.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Inside INdiana Business
2025-03-06
Chicago Tribune
2025-02-11
Inside INdiana Business
2024-05-12
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