Elastic · 3 days ago
Senior Director of Marketing, Web & Product Led Growth (PLG)
United States
Full-time
Remote
Director/Executive
$212K/yr - $336K/yr
12+ years expElastic, the Search AI Company, enables everyone to find the answers they need in real time using all their data at scale. They are seeking a Senior Director of Marketing, Web & Product Led Growth (PLG) to own the web strategy and drive product-led demand at scale, ensuring Elastic’s platform is discoverable and easy to adopt.
AnalyticsCloud ComputingOpen SourceSaaSSearch EngineSoftware
Responsibilities
Own the multi-year vision for the website as a primary revenue, brand, and PLG channel
Lead the platform roadmap, including infrastructure, integrations, performance, experimentation, and conversion optimization
Drive cross-functional alignment with Product, Marketing, RevOps, and GTM teams to ensure the web experience meets pipeline and revenue goals
Champion customer-first experience design that delivers frictionless navigation, accessibility, and visual excellence
Oversee design systems, usability standards, and testing to improve engagement and conversion
Lead internal/external UX and design teams to deliver rapid iteration, feature launches, and continuous improvement
Lead top-of-funnel PLG acquisition with a focus on high-intent traffic, direct trials, and marketplace trial starts
Define and track trial volume, quality, and conversion targets in partnership with analytics
Identify, test, and scale repeatable growth plays to move users from discovery into trial and adoption
Partner with Marketplace, Sales-Led Growth, and Engineering teams to optimize STLs/AEO, listing pages, attribution, and blended PLG + SLG user journeys
Own the LLMO strategy to embed AI-powered search, real-time personalization, and dynamic content experiences
Structure web and documentation content for accuracy and prominence in AI-driven discovery tools
Partner across PMM, Developer Relations, Digital, and Engineering to link AI-assisted discovery to trial demand and evaluation quality
Evaluate emerging AI technologies and scale web architectures that accelerate experimentation and content velocity
Qualification
Required
12+ years in marketing, growth, web, or PLG-focused roles in B2B SaaS or platform companies
Shown ownership of web strategy and large-scale demand generation for trials or self-serve products
Experience driving demand across both first-party web and third-party marketplaces
Consistent track record of leading in matrixed, cross-functional organizations
Deep understanding of top-of-funnel PLG mechanics: discovery, evaluation, and trial entry
Strong web strategy, conversion optimization, experimentation, and analytics capabilities
Familiarity with evolving discovery patterns, including SEO and LLMO
Outstanding team management, influence, and executive communication skills
Benefits
Health coverage for you and your family in many locations
Ability to craft your calendar with flexible locations and schedules for many roles
Generous number of vacation days each year
Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
Up to 40 hours each year to use toward volunteer projects you love
Embracing parenthood with minimum of 16 weeks of parental leave
Company
Elastic
Elastic builds software to make data usable in real time and at scale for search, logging, security, and analytics use cases.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$162MKey Investors
New Enterprise AssociatesIndex VenturesBenchmark
2018-10-04IPO
2018-05-03Secondary Market
2016-07-01Series D· $58M
Leadership Team
Ashutosh Kulkarni
CEO
Shay Banon
Chief Technology Officer
Recent News
2025-12-29
2025-12-10
Company data provided by crunchbase