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Akerman LLP · 2 days ago

Senior Martech Manager

Miami, FL

Full-time

Hybrid

Senior Level

7+ years exp

Akerman LLP is recognized as one of the nation’s premier law firms, with more than 700 lawyers across the United States. They are seeking a Senior Marketing Technology Manager to lead marketing technology initiatives, leveraging data analytics and automated marketing systems to drive business development strategies and enhance client engagement.

AdviceLegalTraining

Responsibilities

Develop and implement comprehensive marketing technology strategies aligned with the firm's business objectives

Lead the evaluation, selection, and integration of marketing technology platforms to support the firm's marketing and business development efforts

Serve as the primary advisor to Marketing and BD leadership on technology-enabled marketing strategies

Collaborate with practice group leaders to develop data-driven approaches to client development

Demonstrated ability to manage vendor relationships, software agreements and marketing technology platform negotiations

Oversee the firm's marketing technology ecosystem, including CRM, email marketing, content management, SEO, and social media platforms

Ensure seamless integration between marketing systems and other firm technologies

Create efficient workflows and automation to maximize marketing effectiveness

Evaluate emerging marketing technologies and recommend strategic investments

Develop dashboards and reporting mechanisms to measure marketing effectiveness

Analyze marketing campaign performance and provide actionable recommendations

Translate complex data into meaningful insights for attorneys and firm leadership

Conduct market research and competitive intelligence to inform strategic decisions

Guide the optimization of the firm's digital presence, including website, email campaigns, and social media

Ensure content strategy aligns with SEO best practices and audience engagement metrics

Develop segmentation strategies to deliver targeted content to specific client audiences

Monitor and report on content performance across all digital channels

Train marketing team members on effective use of marketing technology tools

Serve as the liaison between Marketing/BD departments and IT on technology matters

Collaborate with practice groups to align marketing technology with business development initiatives

Partner with external vendors to ensure optimal performance of marketing platforms

Qualification

Marketing automationCRM systemsData analysisProject managementAI-powered marketing toolsSEO principlesContent management systemsData visualization toolsCommunication skillsStrategic mindset

Required

Bachelor's degree: Marketing, Business, or related field; MBA or advanced degree preferred

7+ years of experience in marketing with significant focus on marketing systems and analytics

Experience working within professional services, preferably legal industry

Proven track record of implementing and managing marketing technology platforms

Deep understanding of marketing automation, CRM systems, and analytics platforms

Strong data analysis capabilities with ability to translate findings into actionable strategies

Excellent project management skills with ability to manage multiple initiatives simultaneously

Superior communication skills, with ability to explain technical concepts to non-technical audiences

Strategic mindset with focus on driving business outcomes through marketing initiatives

Proficiency with AI-powered marketing tools for content creation, optimization, analytics, and automation (e.g., ChatGPT, Claude, Jasper, Clearscope, HubSpot AI, Canva AI)

Understanding of AI integration strategies, ethical AI usage, and data privacy implications in legal marketing contexts

Expertise in CRM systems (e.g., InterAction, Salesforce) and email marketing platforms

Proficiency with content management systems and digital marketing tools

Knowledge of SEO principles and website analytics

Understanding of data visualization and reporting tools

Familiarity with marketing automation and campaign management systems