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The Aaron's Company, Inc. · 1 hour ago

Senior Director, Marketing Strategy & Operations

Atlanta, GA

Part-time

Hybrid

Director/Executive

12+ years exp

The Aaron's Company, Inc. is an industry leader in the sales and lease-to-own retail sector, dedicated to quality and customer service. They are seeking a Senior Director of Marketing Strategy & Operations to lead marketing operations, develop integrated multi-channel marketing plans, and ensure effective communication with customers across various platforms.

Consumer ElectronicsFurnitureRentalRetail

Responsibilities

Lead the Marketing Operations function, overseeing media strategy, consumer insights, creative and messaging, and project management to drive efficient, data-driven marketing execution

Own end-to-end paid media strategy and governance across channels (digital, social, broadcast and in-store channels), ensuring alignment to business strategies, ROI targets, and brand standards

Partner with internal teams and external agencies to plan, execute, and optimize media investments, performance measurement, and test-and-learn initiatives

Establish and evolve marketing analytics frameworks, dashboards, and KPIs to measure campaign effectiveness and customer acquisition

Oversee consumer research initiatives, including customer segmentation, brand health, customer journey analysis, and voice-of-the-customer programs

Translate consumer insights, market research, and performance data into actionable recommendations that inform strategy, messaging, and channel mix

Define and lead the end-to-end marketing strategy, translating business objectives into integrated creative and messaging frameworks across all channels

Own creative and messaging strategy, ensuring consistency, compelling, and customer-centric storytelling across paid, owned, and earned media

Drive marketing planning, forecasting, and budget management processes, ensuring transparency, accountability, and optimization of spend

Lead a centralized marketing project management function, ensuring on time, on-budget delivery of campaigns, initiatives, and cross-functional priorities

Implement and refine marketing processes, workflows, and tools to improve speed to market and operational efficiency

Serve as a strategic advisor to Chief Marketing Officer and Executive Leadership Team, providing insights on performance trends, opportunities, and risks

Build strong cross-functional partnerships with Merchandising, Store Operations, Ecommerce, Finance, and external partners to enable effective execution

Champion test-and-learn culture, continuous improvement, and innovation across media, measurement, and marketing operations

Stay current on emerging media trends, analytics capabilities, and marketing technologies to inform future-state operating models

Qualification

Marketing strategyMarketing operationsAnalytical skillsCross-functional leadershipCreative messagingTeam buildingChange managementCommunication skillsMicrosoft Office SuiteData analytical toolsCoaching mindsetResults-oriented mindset

Required

Proven ability to set marketing strategy and translate business objectives into integrated, multi-channel plans

Strong creative and messaging acumen, with the ability to evaluate, guide, and optimize creative work for effectiveness and brand consistency

Deep understanding of marketing operations, including planning cadence, process re-engineering, budgeting, and governance

Advanced analytical and problem-solving skills; able to leverage data, insights, and testing to drive decisions and ROI

Exceptional cross-functional leadership skills, influencing senior stakeholders across Brand, Creative, Media, Merchandising, Product, and Operations

Experience building and scaling high-performing teams, with a strong coaching and talent-development mindset

Ability to balance strategic vision with operational rigor in fast-paced, complex environments

Strong change-management capabilities, driving alignment and adoption across teams and partners

Results-oriented mindset with a focus on continuous improvement and execution excellence

Understand effective communication concepts, tools and techniques; ability to effectively transmit, receive and accurately interpret ideas, information and needs through the application of appropriate communication behaviors

Proficiency with Microsoft Office Suite and Data Analytical Tools

Bachelor's Degree in Business, Marketing or related field

12+ years Brand Management, Retail Marketing or Related Experience