GE HealthCare · 3 months ago
Director, Field Marketing Cardiology Referrers
United States
Full-time
Remote
Director/Executive
$184K/yr - $276K/yr
10+ years expGE HealthCare is seeking a Director of Field Marketing to lead the U.S. field marketing strategy and execution across cardiology for the pharmaceutical diagnostics segment. This role involves managing a team, driving demand generation, and collaborating with sales and marketing teams to tailor strategies to local market dynamics.
AppsHealth CareHealth DiagnosticsHome ImprovementHome RenovationInternetMedical
No H1B
Responsibilities
Manage and mentor a team of Regional Field Marketing Managers to deliver consistent, high-quality regional marketing execution and performance outcomes
Plan and lead execution of regional/local demand generation initiatives including awareness campaigns, educational programing that address clinical understanding and key clinical barriers or enablers in collaboration with the regional advocacy team
Partner with sales leadership to develop compliant territory specific go to market plans and customer activation activities ensuring aligned goals, appropriate messaging and resource allocation
Design and track KPIs for regional marketing execution including lead generation, campaign response, referring physician attendance, and site conversion metrics
Collaborate with Marketing Franchise team and Marketing Centers of Excellence (Content, Digital, Events, MarCom) to develop and deploy tailored marketing messaging and field kits (kits (i.e. marketing materials for referrers to use) and programming based on regional/local customer and market insights
Integrate clinical “voice of field” into brand and GTM strategy through compliant and structured field insights reporting and active participation in brand and strategic planning, QBRs and launch team meetings
Work with Regulatory, Legal and Compliance stakeholders to ensure appropriate design and execution of all field marketing activities including content, programs, local trade shows, clinical education meetings, peer-to-peer meetings and speaker engagements
Coordinate presence at key regional and local events in collaboration with events and franchise teams ensuring national/regional marketing strategies are being supported locally
Cross-Functional Collaboration: Refer customer questions and requests as appropriate to medical affairs, market access, and product development teams in line with company policies to maintain appropriate separation of duties
Will own national level metrics for local activities, educational activities and demand generation goals
Qualification
Required
Bachelor's degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred
10+ years of pharmaceutical marketing experience, including product launch and brand management
Experience launching complex pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settings
Strong moral character with significant ethical leadership experience in managing teams and appropriate cross-functional collaboration
Strong strategic thinking, financial acumen, and excellent communication skills
Ability to manage complex projects with multiple stakeholders in a fast-paced environment
Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility
Willingness to travel 50% of the time
Preferred
MBA or advance degree preferred
Benefits
Medical
Dental
Vision
Paid time off
A 401(k) plan with employee and company contribution opportunities
Life, disability, and accident insurance
Tuition reimbursement
Company
GE HealthCare
GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.52BKey Investors
Bill & Melinda Gates Foundation
2024-11-07Post Ipo Secondary· $1.17B
2024-09-12Post Ipo Secondary· $1.29B
2024-02-16Post Ipo Secondary· $1.07B
Leadership Team
Catherine Estrampes
President and CEO, US & Canada
Luiz Verzegnassi
President & CEO, Services
Recent News
2026-01-16
Medical Device Network
2026-01-16
2026-01-16
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