Under Armour · 6 days ago
Principal, Corporate Strategy
Baltimore, MD
Full-time
Hybrid
Lead/Staff
$170K/yr - $212K/yr
10+ years expUnder Armour is committed to empowering those who strive for more, and they are seeking a Principal in Corporate Strategy to define and drive the company’s long-range vision and strategic priorities. This role involves overseeing strategy functions, leading the development of strategic plans, and ensuring alignment across the business to maximize growth and brand value.
ApparelDelivery ServiceFitnessInnovation ManagementInternetShoppingSporting Goods
No H1B
Responsibilities
Oversee and coordinate all strategy functions to create one integrated corporate strategic plan
Provide strategic leadership and influence across the Executive Leadership Team and global functions
Lead development and evolution of UA’s long-range strategic direction (5-year plan) and ensure alignment across the business
Partner with Corporate Finance to establish 3-year revenue and investment targets that guide integrated planning
Drive creation of the 3-year integrated business plan in collaboration with global functions, regions, and enabling teams
Serve as the key liaison to the Go-To-Market (GTM) process, ensuring long-range strategy and 3-year plans inform seasonal planning cycles. Participate in early GTM stages and act as the primary contact for strategic alignment throughout the process
Optimize prioritization of global resources and investments to maximize growth and brand value
Lead transformational initiatives, including partnerships, new business models, capability development, and inorganic growth opportunities to diversify and strengthen the business
Manage strategic projects with a focus on COO priorities, acting as an internal consultant to address business challenges and opportunities. Drive both evolutionary improvements and revolutionary growth initiatives through rigorous analysis and problem-solving
Interpret and communicate corporate strategy to cross-functional teams, ensuring clarity and alignment in execution
Monitor and evaluate strategy performance through scorecards and KPIs, identifying gaps and recommending adjustments to maintain strategic relevance
Support executive off-site meetings by shaping strategic content and facilitating discussions on long-range plans and priorities
Conduct contingency planning and gap analysis to pressure-test strategies and develop actionable solutions for evolving business needs
Qualification
Required
Bachelor's degree with typically 12 years of relevant experience or Master's degree with typically 10 years of relevant experience or typically 16 years of relevant experience without degree
Typically, 6+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise
Proven experience leading long-range strategic planning and developing strategy for consumer-focused businesses
Strong ability to analyze business from a portfolio perspective, addressing tradeoffs and growth opportunities
Skilled in influencing and collaborating with C-suite executives and senior leadership
Demonstrated leadership in guiding teams through strategy development, problem-solving, and analytics
Exceptional analytical, communication, and presentation skills, with the ability to tailor messaging for diverse audiences
Advanced project management capabilities and experience running integrated, cross-functional processes in large organizations
Ability to thrive in fast-paced, highly matrixed environments, managing shifting priorities and high-pressure situations
Proficiency in Microsoft Office Suite (PowerPoint, Excel, Outlook) and experience with digital or omni-channel strategy preferred
Preferred
Experience with digital or omni-channel strategy preferred
Benefits
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Company
Under Armour
Under Armour is a manufacturer of footwear, sport, and casual apparel.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$567.4MKey Investors
Fairfax Financial HoldingsBDT & MSD Partners
2026-01-02Post Ipo Secondary· $67.4M
2025-06-17Post Ipo Debt· $400M
2023-05-31Post Ipo Secondary· $100M
Leadership Team
Kevin Plank
Founder, President & CEO
Colin Browne
Chief Operating Officer
Recent News
2026-01-20
Sports Business Journal
2026-01-17
Company data provided by crunchbase