MSL (Global) · 1 week ago
Senior Strategist, Influencer (Supervisor)
Greater Chicago Area
Full-time
Onsite
Senior Level
$74K/yr - $116K/yr
5+ years expMSL, part of Publicis Groupe, is dedicated to making clients more influential and impactful in their respective fields. They are seeking a Senior Strategist, Influencer + Digital to lead influencer marketing initiatives and social media strategies for high-profile consumer brands, ensuring effective engagement and program execution.
Communications InfrastructureConsultingPublic Relations
Hiring Manager
Kristin Collignon
Responsibilities
Ideate and execute organic social programs that complement the creative framework for a variety of programs, especially on Instagram, Facebook, Pinterest and YouTube. This includes developing and maintaining ongoing content calendars, posting to channels and collaborating with inter-agency partners to produce social assets and copy
Keep a pulse on and engage with brand fans and enthusiasts who show passion and loyalty for our clients’ products and services by developing and executing consumer- and industry expert-centric programs – big and small
Manage large-scale paid influencer programs and oversee its tactical development, strategic execution and post-program performance analysis. This includes preparing and presenting influencer strategies, lists and briefs to internal teams and clients
Develop seeded influencer programs including the ideation of unique and interesting ways to ensure influencers create content that fits our owned social strategy
Demonstrate strong analytical skills and utilize analytic tools to effectively track and measure success of activations, as well as inform strategic optimization recommendations in real time
Manage daily audience management including responding to DMs and maintaining an asset library of quality UGC to incorporate into owned social calendars
Support both on-site and virtual events for clients, which may require occasional travel during evenings and weekends
Agile and collaborative working style - demonstrated ability to work against tight timelines and part of cross-discipline agency and client teams
Effectively develop regular campaign reports and present data-based results, pulling strong, action-oriented insights to inform further work
Engage in regular client and agency partner discussions. You will have an active speaking role on the team, internally and with clients
Prepare and present plans to clients, agency partners and internal stakeholders. This includes effectively presenting data-based results and leveraging successes to build further work
Stay current on digital and cultural trends, develop internal and external POVs and how they apply to our business and work, and actively liaise with MSL’s Digital Innovation Center of Excellence
Proactively brainstorm against new requests and challenges. Whether it’s for a small client idea or a new business opportunity, we challenge everyone to come to the table with new ways of thinking
Serve as a mentor for junior team members and day-to-day supervisor of work with a blend of strong time management, leadership, team building, and client relation skills
Excellent verbal and written communications skills
Challenge the process and make it better
Embody agency values of Leading, Learning & Loving
Qualification
Required
Expertise in influencer marketing, social media and digital distribution
Significant experience in consumer marketing with a focus on executing global digital and influencer programs for leading companies
True team player with ability to move projects effectively, on time, and with excellence
Strong understanding of how social-influencer tactics can seamlessly integrate with earned media efforts
Ideate and execute organic social programs that complement the creative framework for a variety of programs, especially on Instagram, Facebook, Pinterest and YouTube
Develop and maintain ongoing content calendars, posting to channels and collaborating with inter-agency partners to produce social assets and copy
Keep a pulse on and engage with brand fans and enthusiasts who show passion and loyalty for our clients' products and services
Manage large-scale paid influencer programs and oversee its tactical development, strategic execution and post-program performance analysis
Prepare and present influencer strategies, lists and briefs to internal teams and clients
Develop seeded influencer programs including the ideation of unique and interesting ways to ensure influencers create content that fits our owned social strategy
Demonstrate strong analytical skills and utilize analytic tools to effectively track and measure success of activations
Manage daily audience management including responding to DMs and maintaining an asset library of quality UGC
Support both on-site and virtual events for clients, which may require occasional travel during evenings and weekends
Agile and collaborative working style - demonstrated ability to work against tight timelines and part of cross-discipline agency and client teams
Effectively develop regular campaign reports and present data-based results, pulling strong, action-oriented insights to inform further work
Engage in regular client and agency partner discussions
Prepare and present plans to clients, agency partners and internal stakeholders
Stay current on digital and cultural trends, develop internal and external POVs and how they apply to our business and work
Proactively brainstorm against new requests and challenges
Serve as a mentor for junior team members and day-to-day supervisor of work with a blend of strong time management, leadership, team building, and client relation skills
Excellent verbal and written communications skills
Challenge the process and make it better
Embody agency values of Leading, Learning & Loving
Preferred
5+ years previous experience in an agency or in-house, and a B.A. in Public Relations, Communications, Marketing or a related discipline
Previous experience with home, fashion and/or luxury / premium brands
Digital native with understanding of social from organic and paid perspectives. While the role will not frequently touch paid social, an understanding of paid best practices and how it integrates with organic social and influencer strategy is a plus
Previous experience with managing junior team members, either as a direct supervisor or day-to-day manager
Previous experience with key design, home and fashion events such as New York Fashion Week
Proven experience working in tandem with other creative agencies to develop comprehensive campaigns
Ability to develop and present compelling client proposals
Benefits
Medical coverage
Dental
Vision
Disability
401k
Paid time off
Company
MSL (Global)
MSL is the most powerful influence engine for brands, companies and leaders.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jo Grierson
Managing Director
Michael Echter
Director of Corporate Communications, Global
Recent News
2025-10-02
2025-09-17
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