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ActiveFence · 2 days ago

Senior Brand Marketing Lead

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

8+ years exp

Alice is a company focused on defining and amplifying their brand presence. They are seeking a senior brand marketing lead to develop and execute strategies that enhance brand awareness and drive measurable growth across various marketing initiatives.

ComputerCyber SecuritySaaSSoftware

Responsibilities

Build and scale a brand that drives demand. Translate brand awareness into measurable engagement, inbound interest, and sales pipeline growth

Define and position our company as the category leader by sharpening our narrative, shaping the conversation in the market, and ensuring we own the space we’re creating

Develop a unified brand strategy that connects storytelling, content, PR, design, and community into a cohesive engine that fuels our go-to-market efforts

Create bold, high-impact brand activations that continue to spark attention, generate buzz, and convert awareness into curiosity and action

Partner closely with product marketing, growth, and sales to ensure brand initiatives align with business goals and deliver measurable impact

Own PR and communications strategy to shape the industry narrative to build credibility and influence key decision-makers

Innovate new ways to get noticed including experimenting with unconventional ideas, partnerships, and creative formats to drive earned and owned reach

Lead, inspire, and grow the brand team by guiding design, content, and communications talent toward creative excellence and business impact